First Insight, Inc., the world’s leading technology company that is transforming how companies make product investment, pricing and marketing decisions, today announced a partnership with Luxury Connect, the premiere global brand management and strategy consulting organization bringing luxury brands to India. The partnership will establish Luxury Connect’s Technology and Innovation arm, which will continue Luxury Connect’s mission to serve all aspects of the retail and luxury industries worldwide.

“First Insight is a pioneer in the digital product testing arena with technology that can predict product success at a style stage. Predictive analytics not only help reduce waste but also ensure the right price, style and product placement for the right customer”

“The luxury industry has long restricted its adoption of digital tools and media. However, the COVID-19 pandemic has accelerated digital disruption, with businesses around the world recognizing that technology is critical to today’s decision making processes,” said Greg Petro, CEO of First Insight. “We are excited to partner with Luxury Connect to further enhance our ability to support the needs of the luxury industry and build on our current work with luxury footwear, accessories and outerwear brands across Europe and North America.”

“First Insight is a pioneer in the digital product testing arena with technology that can predict product success at a style stage. Predictive analytics not only help reduce waste but also ensure the right price, style and product placement for the right customer,” said Abhay Gupta, Founder & CEO of Luxury Connect. “No longer can luxury brands afford to burn their unsold inventory or produce styles that do not accurately reflect the voice of the customer. Partnering with First Insight is sure to add great value to luxury brands we are associated with.”

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