Six months post-acquisition by Press Ganey, Forsta’s new and expanded offerings include crowdsourcing, local consumer data integration, enhanced mobile ethnography and virtual focus groups, and white-labelled CX tech for MRAs

Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, is reporting significant innovation and expansion of the company’s market research technology offerings in the past six months. Since the company’s acquisition by Press Ganey in the second quarter of this year, Forsta has quickly directed the increased investment into accelerated innovation and the development of new capabilities across its Human Experience (HX) Platform, which serves market research agencies (MRAs), enterprise market research teams, and CX and EX professionals.

Built on 30 years of market research and technology expertise, Forsta’s HX Platform brings together quantitative and qualitative research tools, expert analysis capabilities, data storytelling and visualizations, and tactical and strategic action management in one unified solution. These combined capabilities enable market research and experience professionals to gather, analyze, visualize and act upon human insights.

“In just six months, Forsta’s acquisition by Press Ganey has become the catalyst for turbocharged innovation across our solutions serving the market research sector. With the infusion of new resources, we have seized this opportunity to enhance and expand our solutions into new areas, empowering market research professionals to get closer to the full human experiences of their audiences,” said Kyle Ferguson, CEO of Forsta. “Forsta has a 30-year heritage of pioneering market research technology, and we intend to continue to innovate at rapid pace on a global scale to support the growth of our market research partners.”

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Since May 2022, Forsta has rolled out new and improved capabilities via product updates and strategic acquisitions, including:

• SmartHub: An advanced, centralized data management system, SmartHub combines and transforms data from a variety of touchpoints, channels and third-party integrations, enabling analysis of data in a single intelligent hub. Continuous and automated mapping enables Forsta customers to visualize synchronized real-time data, and to build out tailored reports and dashboards.
• InterVu: Purpose-built for the needs of market researchers, InterVu enables focus group leaders to seamlessly facilitate online group discussions with a feature-rich, fast and secure digital experience. The newly redesigned InterVu includes integration of Adobe Connect 12, 1080p, real-time polls, video, document and screen sharing, and retains legacy benefits such as built-in security and privacy protections.
• Digital Diaries Mobile App: A mobile ethnography app supporting more than 25 languages, with local market servers in the United States, UK, Europe, Middle East, China and Australia, the Digital Diaries mobile app encourages more comprehensive qualitative feedback from consumers and research participants, shared in real-time and delivered at their convenience.
• HX Partner Program: This new program enables market research agencies to offer their clients fully white-labelled and integrated customer experience (CX) programs hosted on Forsta’s HX Platform.
• M&A Activity: The strategic acquisitions and integrations of Rio SEO and HelloIgnite are driving key capability expansions to Forsta market research customers.
  • Rio SEO provides a greatly enhanced overlay of consumer behavioral data and analytics down to the local level.
  • HelloIgnite gives market researchers a unique approach to interactive insight crowdsourcing.

“The combination of our amplified quantitative and qualitative solutions with key data overlay – all within the HX Platform – is equipping our customers to execute unparalleled market research,” said Tobi Andersson, Managing Director of Market Research at Forsta. “The result of this is deeper, more holistic understanding that drives better business outcomes for market research agencies and enterprise research teams.”

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