A new IDC MarketScape report from International Data Corporation (IDC) has recognized Bidgely as a “Leader” in digital customer engagement solutions for utilities worldwide. The IDC MarketScape: Worldwide Digital Customer Engagement Solutions for Utilities 2021 Vendor Assessment (IDC # US46149620, June 2021), which evaluated 10 solution providers, credits Bidgely’s success in enabling utilities to achieve both highly personalized customer engagement as well as operational objectives. Bidgely is one of only three to be positioned in the “Leaders” Category.

Marketing Technology News: NextPlay Technologies Appoints Ms. Carmen Diges to the Board

“As consumers continue to become more invested in reducing both energy consumption and their carbon footprints, utilities have the opportunity to personalize their customer engagement strategies and transform themselves into a guide on the path to net-zero for every home.”

“With the aim of becoming trusted energy advisors, energy retailers around the world are actively seeking to engage their customers by providing personalized, meaningful and valuable experiences. For such a niche market, a rather large group of solution providers are playing the field of digital customer engagement, each carving out its space with unique combinations of functionalities and market plays,” said Gaia Gallotti, associate research director, IDC Energy Insights. “Utilities will need to dig deep to understand their customers’ major pain points and what is most important to them to prioritize their digital customer engagement investments, as there is a breadth of functionalities for descriptive, diagnostic, predictive, prescriptive and ecosystem engagement.”

Designed to aid utilities in implementing current and future digital customer engagement strategies, this IDC MarketScape analyzed vendors’ capabilities, strategies and comparative success in the marketplace as well as evaluated potential product evolution. The IDC MarketScape highlighted Bidgely’s strength in delivering personalized engagement tools, including Home Energy Reports (HERs), high bill alerts, bill projection estimates, rate plan analysis, behavioral savings recommendations and more. Also, the advantages of its technology approach were noted, which can be embedded as preconfigured plug-ins into utilities’ existing workflows or a standalone software-as-a-service solution.

“This recognition as an IDC MarketScape leader is a testament to the power of Bidgely’s advancements in digital customer engagement and global leadership,” said Abhay Gupta, CEO of Bidgely. “As consumers continue to become more invested in reducing both energy consumption and their carbon footprints, utilities have the opportunity to personalize their customer engagement strategies and transform themselves into a guide on the path to net-zero for every home.”

Marketing Technology News: Coveo Named a Leader in 2021 Cognitive Search Report by Independent Research Firm