InMoment, the leading provider of Experience Improvement (XI) solutions, announced it has been named a Leader in the Gartner Magic Quadrant for Voice of the Customer.

“Gartner defines voice of the customer (VoC) as a software application that integrates feedback collection, analysis, distribution and action into a single, interconnected platform to help you understand and improve the customer experience (CX).”

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The report evaluated fifteen vendors’ VoC offerings on fifteen criteria and placed InMoment in the Leaders quadrant, scoring it highly in several critical areas, including: modern architecture, ability to deliver business value, and customer-journey-oriented-approach with professional services.

“Leadership recognition in the Magic Quadrant has a direct correlation, we believe, to our ability to help companies connect their VoC programs to true experience improvement,” said Andrew Joiner, InMoment CEO. “Many programs have not reached their potential because they lack a connection to business outcomes. They must move beyond the status quo, and customers are recognizing that InMoment technology and professional services drive high return, transformative programs.”

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A head of retail & outlets from a leading international retail company commented on Gartner Peer Insights, “With InMoment’s help we have turned our VoC program into a company-wide initiative that is now key to almost all of our decisions and has helped us become much more customer centric in our decision making. We are now using [InMoment] to make decisions related to all areas of the business and use the software every day. We feel like InMoment is a great partner who continuously helps us evolve the program and grow the business.”

According to Gartner, “Leaders have the ability to execute their vision through VoC products, services and demonstrably solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in a wide variety of industries—from small businesses through to multiple proofs of deployment for more than 1,000 users. They are often the vendors against which other providers measure themselves.”

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