As financial organizations of all sizes rapidly accelerate their adoption of digital assistants, the customer experience has become the centerpiece of the digital strategy across the banking industry.

Kasisto, creators of KAI, the leading digital experience platform for the financial services industry, today announced that banking technology veteran Lindsay Soergel has joined the firm as its Chief Customer Experience Officer and a member of its executive management team.

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Lindsay will be responsible for customer success, delivery and solutions functions across the Kasisto organization. Prior to joining Kasisto, Lindsay held executive level positions at NCR, Equifax, Deluxe and other leading financial technology organizations, with a strong focus on the customer journey and driving organizational functions that are responsible to deliver an exceptional digital experience.

“I’m really thrilled to be joining the team at Kasisto, at just the time when conversational AI and digital assistants are reshaping the way people interact with their financial institutions,” said Lindsay Soergel, Chief Customer Experience Officer at Kasisto. “The team and the technology here are truly differentiated, and the company’s purpose – to promote financial wellness through hyper-personalized digital experiences – is a direct match with my own. I’m so excited to leverage these assets to build lasting, innovative partnerships with our customers.”

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With the customer experience emerging as the cornerstone of an insightful and engaging digital strategy, Lindsay will help drive a customer obsessed culture within Kasisto, while working directly with Kasisto customers to assist them to better understand the voice of their customers, their customer journeys and expectations, and how to leverage all this information to deliver transformative digital experiences to banking consumers across the industry.

“The digital experience within the financial services industry has become the number one priority for banking executives. This is being driven by customer expectations that exceed the digital capabilities of many financial organizations.” says Zor Gorelov, CEO and Co-Founder, Kasisto. “I am thrilled to have Lindsay join the Kasisto team at a time when we turn our corporate strategy of surprising and delighting our customers, into a formal function that is laser-focused on helping banks  deliver the industry’s best possible customer experience to their customers, while leveraging the best of what conversation AI has to offer.”

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