Global Customer Event Series Helping Clients Amplify Competitive Advantage Through Customer Experience Innovation

SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, is gearing up for SugarConnection Boston – where the company will bring sales, marketing, brand and relationship expert Scott Stratten to the stage as keynote speaker in the second of four global events exclusively for Sugar customers and strategic partners.

“We’re thrilled to welcome Scott to SugarConnection Boston,” said Chris Pennington, Chief Customer Officer of Sugar. “His unique take on marketing will leave attendees thinking how they, too, can elevate their marketing to unprecedented heights.”

Named a top five social media power influencer by Forbes.com, Stratten will elevate the conversation by putting the focus back on what matters most to current and potential buyers – values like trust, authenticity, relationships and service, and he’ll do it with humor, passion, candor and real world stories that resonate with the audience. As the president of UnMarketing, Scott has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing.

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“We’re thrilled to welcome Scott to SugarConnection Boston,” said Chris Pennington, Chief Customer Officer of Sugar. “We know our customers are facing unparalleled challenges and opportunities in their industries, and we’re committed to helping them scale their solutions to create customers for life. Scott’s unique take on marketing will leave attendees thinking how they, too, can elevate their marketing to unprecedented heights.”

Customers can expect a highly-focused customer event which follows on the heels of the very successful SugarConnection San Francisco experience held last month, and will take part in a unique opportunity to learn how to deploy Sugar’s rapidly-growing suite of customer experience solutions to increase revenue, deliver superior customer care and maximize loyalty.

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Registration is now open for the Boston event being held at the Babson Executive Conference Center on September 25, 2019. Dates and venues for subsequent roadshows in Paris and Mexico City will be announced shortly and are expected to sell out quickly.

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