Khoros Advances CX Leadership with Acquisition of AI & Machine Learning Leader Flow.ai

Khoros Brings More Power to Digital Leaders With AI-Powered Insights and Innovation to Drive Deeper Connection and Exceptional CX

Khoros, a global leader in digital-first customer engagement software, today announced that it has acquired Flow.ai, an innovative conversational AI platform for designing and managing chatbots.

Adding Flow.ai’s state-of-the art technology advances Khoros’ conversational AI and machine learning (ML) capabilities, data science expertise, and reflects the Company’s continued investment in the automation framework that powers Khoros’ industry-leading customer engagement platform. Khoros currently offers its customer-facing chatbot, Khoros Bot, as a fully developed, ready-to-use service that easily integrates with its digital customer care solution, Khoros Care. With Flow.ai, Khoros will extend the AI/ML capabilities available to brands for greater self-service and operational agility.

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With the open APIs available in Khoros’ automation framework, the Company remains “bot agnostic” and will continue to enable brands to integrate with any third-party bot provider. The Company also offers expert guidance on bot strategy through Khoros’ award-winning Strategic Services team, who can help brands identify the steps in the customer journey that are best suited for automation and how to maximize the satisfaction and ROI of those experiences.

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“Flow.ai is an amazing company and leader in chatbots and conversational AI. We’re thrilled to welcome the team to Khoros,” said Mike Betzer, general manager of Khoros Care. “At Khoros, we’ve long believed in the power of AI and ML, and have strategically invested in it to give brands the power to engage with their customers smarter, better, and more efficiently — we’re excited to further this commitment with Flow.ai.”

“We built Flow.ai with a clear vision of the wealth of possibilities for conversational AI, and we’re excited to join the Khoros team where they share the same beliefs,” said Gijs van de Nieuwegiessen, co-founder and CEO of Flow.ai. “We’re excited to realize the combined power of our platforms and accelerate our mutual innovations to give businesses the AI experiences they crave to better serve their customers.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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