Mano Būstas Partners with Airship to Power Proactive, Anticipatory Communications with Customers

Customer engagement company Airship and City Service, one of the largest corporate groups engaged in facility and property management and integrated utility services in Europe, unveiled a new partnership that will streamline communications between its Lithuanian property management company, Mano Būstas and its hundreds of customers across the region. Beginning in January, Airship’s Customer Engagement Platform will enable Mano Būstas to automate communication with customers across in-app messaging, push notifications, email, and SMS, offering a better customer service experience by proactively answering common questions throughout all stages of the customer lifecycle. City Service is offering the new services to Mano Būstas clients at a first stage, with plans to roll out the cooperation to other businesses and countries later in the year.

Marketing Technology News: Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

This collaboration is part of City Service’s strategic direction towards digitalising and automating their full business processes in order to better serve customers online in a quicker and more efficient manner. By automating customer communications via mobile, Mano Būstas estimates a reduction in customer inbound calls to its customer service centre by more than 30%. “Based on our years of service, we have created an extensive list of frequently asked questions at different stages in the customer lifecycle, so now, thanks to Airship, we will be able to send the answers to their questions on a timely manner before they contact us,” said Mindaugas Genys, Head of Mano Būstas. “We expect this will significantly reduce the time our customer service spends on reactive communication, that can otherwise be spent by delivering a proactive contact, checking-in with customers to ensure everything is okay and whether they need additional services from us”.

Marketing Technology News: Intelivideo and Les Mills Launch Strategic Partnership

Through Airship’s technology, Mano Būstas will also get clear visibility into customers that engage with messages and the actions they take, which will provide deeper insights into customers’ preferences. With this information, Mano Būstas will be able to segment their database into smaller data sets to be able to create even more targeted automations in the future.

“Industries in every region across the globe are recognising that engaging customers on mobile is key to providing next-level service for stronger and more valuable customer relationships,” said Patrick Mareuill, Managing Director EMEA at Airship. “We are happy to welcome Mano Būstas on board Airship to more quickly realise these goals and generate immediate business value.”

Marketing Technology News: SupportLogic Expands Leadership Team With Appointment of Joe Andrews as CMO