Medallia Partners with Tableau to Help Companies Visualize Customer Experience Data and Get it Into the Hands of More Customer-Facing Employees

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New partnership and integration gives Medallia customers API-based connector to integrate Medallia experience management feedback insights into Tableau

Medallia, (MDLA) the global leader in experience management, announced it has partnered with Tableau, the leading analytics platform.

This partnership brings together Medallia’s best-in-class experience insights with Tableau’s advanced analytics and data visualization capabilities enabling more people across the enterprise to uncover powerful insights and make data-driven decisions quickly and efficiently.

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“Arming employees in all corners of the organization with easy-to-understand, robust customer insights empowers them to make smarter, more customer-centric decisions that have the power to improve business performance – a critical need in today’s quickly changing customer environment,” said Steve Vierra, senior vice president channels, alliances and global partnerships for Medallia.

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The new integration between Medallia and Tableau enables companies to visualize customer experience insights alongside critical operational data. This complete view makes it easier for companies to see, understand, and analyze customer and employee feedback and make intelligent business decisions.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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