Mobivity Holdings Corp. a global provider of customer engagement solutions that drive customer frequency and spend, announced the appointment of Lisa Brennan as Chief Financial Officer. Brennan was recently the CFO at Merchant Customer Exchange “MCX”, a mobile payment technology business, culminating in the company’s acquisition by JPMorgan Chase. Additionally, Ms. Brennan brings more than 25 years of experience in key financial leadership roles in SaaS technology, management consulting, and retail. Lynn Tiscareno will remain with the company through the end of 2020 to facilitate a smooth transition.

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“Adding a financial leader of Lisa’s caliber to our management team is important as we enter the next phase of our development and accelerate our growth,” commented Dennis Becker, Chairman, and CEO. “We have recently expanded our addressable market by multiples beyond the restaurant industry, and Lisa’s experience at MCX will be extremely valuable as we scale across multiple industries and continue to grow through large brand customers and partners. This addition will enhance and amplify our ability to capitalize on digital transformation in high growth channels and industries while maintaining sustainable and profitable operations. On behalf of the Board of Directors, I want to thank Lynn Tiscareno for our contributions to Mobivity and wish her well in future endeavors.”

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Brennan stated, “What attracted me to join the management team at Mobivity was the rapid shift to digital transformation that’s taking over so many industries. At MCX I saw the potential for consumer engagement through the mobile channel and I believe Mobivity is uniquely positioned to achieve rapid growth and scale given its proven experience with large brands and clear demand for its product offering. I’m very excited to be a part of Mobivity’s exciting future!”

Brennan holds a BA, Summa Cum Laude, in Mathematics and Economics from Wellesley College, MS in mathematics from Brandeis University, and an MBA from the Massachusetts Institute of Technology Sloan School of Business. She began her career at Boston Consulting Group, and has held leadership roles at Designs Inc., which owned multiple retail concepts including Levi’s Outlets, the Original Levi’s Stores and Boston Trading Company, BBM Holdings, and most recently as the CFO at MCX.

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