Online Search Authority Taps Top Industry Talent Rob Ousbey, Willow Mack, and Michael Cole

Moz, Inc., the leader in search engine optimization technology, welcomes new VP of Product, Rob Ousbey, and promotes Willow Mack to VP of Customer Enablement and Michael Cole to VP of Engineering. With these appointments, Moz strengthens its mission to help customers gain an edge in the increasingly complex and ever-changing world of search.

As the former VP Seattle at Distilled, an online marketing agency, Ousbey brings over a decade of expertise in online search. With his continued success in developing and executing SEO strategies, Ousbey will deliver unprecedented value to the Moz community.

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“The requirements for performing well in organic search have changed faster than ever over recent years. To compete, businesses are turning to experts for help and looking for tools that will give them an edge in SEO,” said Ousbey. “Everyone in the world of SEO knows Moz, for their tools and world class-quality data as much as their contributions to the industry. Moz is a source of truth and integrity in the SEO community, and it’s a privilege to be a part of this team.”

Willow Mack will continue to shape the customer service experience at Moz with over 20 years leading customer success strategies. Michael Cole, in the expansion of his role as the VP of Engineering, brings an eye for detail and passion for creating the most advanced solution to the team.

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“We’re bringing in the best-of-the-best talent in the industry to build out our executive team,” said Moz CEO, Sarah Bird. “Also, with Willow’s promotion, we’re close to 50% women representation on our executive team, which aligns with our mission to foster an environment where our executive team can learn more about each other and appreciate the experiences that shape us. Nurturing authenticity and inclusivity has helped us become closer to our customers and more creative in the ways we work together to help solve their problems.”

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