Through joint innovation and services, ON24 and LeapPoint enable enterprises to scale first-party engagement data across sales and marketing operations

According to Gartner, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025. That’s why, today, ON24, a leading digital engagement platform that drives pipeline and revenue growth, and LeapPoint, a leading digital advisory firm, have announced a partnership to help enterprises successfully develop and execute a digital-first go-to-market strategy, powered by ON24 and Adobe Experience Cloud technologies.

“We believe we’re only at the beginning of digital transformation for sales and marketing, and there’s still a significant opportunity for enterprises to tap into all the first-party data that digital engagement provides,” says Callan Young, CMO, ON24. “By combining our differentiated platform with LeapPoint’s deep domain expertise, we’ll further our shared goal of helping enterprises unify engagement data across every digital experience and use that intelligence to unlock actionable insights and fuel cost-efficient revenue and pipeline growth.”

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ON24 will build on its industry-leading integration with Adobe Marketo by adding support and services to implement Adobe integrations, furthering customer adoption and success. The company will showcase its joint offerings with LeapPoint at Adobe Summit, demonstrating how enterprises can use data-driven insights from ON24 to improve the efficiency and impact of their sales and marketing operations, including the ability to:

• Build targeted promotional campaigns to increase reach and drive demand
• Create, scale and deliver personalized webinar and content experiences to deepen prospect engagement
• Automate and manage the publishing of webinar and multimedia content to save time and resources
• Generate and capture prospect digital behavior, business interests and buying intent to enrich prospect insights
• Optimize lead scoring, database segmentation and lead nurture to qualify and prioritize leads
• Provide real-time prospect intelligence and accelerate lead hand-off to sales to boost pipeline conversion rates

“In today’s ever evolving digital landscape, it’s critical for enterprises to innovate their processes and technologies to continue improving the entire digital buying journey,” says Nicholas DeBenedetto, CEO, LeapPoint. “ON24 facilitates better digital engagement and insights across the customer lifecycle. Together, we’ll enable sales and marketing organizations to harness the power of digital engagement and maximize ROI.”

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