PK, the global services firm that helps the world’s most customer-obsessed brands design, build and run the future, announced the launch of its new connected membership service offering. This new offering leverages Adobe Experience Cloud applications to transform how brands craft and scale customer membership.

Making its debut at Adobe Summit 2021—The Digital Experience Conference, the Adobe powered connected membership offering accelerates digital experiences by creating and strengthening genuine brand-customer relationships through relevant content, incentives and engagement. This strategic approach elevates membership into a brand-defining experience and profit center.

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“Connected membership offers forward-looking companies a way to push the boundaries of how they drive deeper engagement with customers. We think of it as next-gen loyalty, bringing together an adept strategy, digital touchpoints and human connection,” Clay Walton-House, managing director of integrated loyalty solutions at PK, said. “Our collaboration with Adobe and the invaluable customer insights and technology our team provides become the basis for both customer trust and brand resonance.”

PK’s Adobe-aligned accelerators and IP deliver the technology and integrated loyalty solutions needed to scale connected membership across industries, helping organizations to gain a complete understanding of their customers’ needs and how to engage and retain them as well as align on the people, processes and technology shifts needed to accelerate loyalty transformation.

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As a Solution Partner delivering strategic value with Adobe for more than a decade, PK has a wealth of experience in achieving strong business outcomes with Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Commerce, Adobe Marketo Engage and Adobe Experience Platform.

PK’s leadership in enterprise loyalty has garnered honors spanning recent recognition in the Now Tech: Loyalty Marketing, Q4 2020 report by Forrester Research, to being named in the 2019 Loyalty Wave as a leader for the strength of its services.