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Digital Experiences

WEVO and Brandcast Partner to Deliver Optimized Content For Marketers

Marketers & Design teams can unlock new creative direction and scale content with confidence and research insights before going live WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, announced a partnership with Brandcast, the first code-free web content system for enterprise marketing. The powerful combination of Brandcast’s web content system and WEVO’s platform gives digital marketers an opportunity to create engaging, design-forward web content at…

Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift

The “free forever” platform helps developers create digital experiences faster Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to Contentful’s industry-leading content platform. Contentful’s community of more than 400,000 users gain new technology capabilities, training and resources to build and launch digital experiences across all channels, including websites, mobile apps, wearable devices and digital displays. COVID-19 forced…

Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

Ceros Announces $100 Million Strategic Investment Led by Sumeru Equity Partners

Partnership with SaaS leader continues its focus on using experiential content to help brands unlock their creative potential Ceros, an interactive SaaS design platform, announced a strategic investment from Sumeru Equity Partners (SEP), a growth-focused technology investment firm based in the San Francisco area, to continue its momentum as a leader in digital content creation. Management and existing investors participated in the $100 million investment. Additional terms of the transaction were not disclosed. Ceros is a…

ON24 Appoints Alex Saleh to Lead the Company’s Revenue Operations Organization, Laying Foundation for Accelerated Growth

Saleh becomes Chief Operations Officer to enable a 360-degree view of the customer experience ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences,  announced that Alex Saleh will lead its newly formed Revenue Operations organization, bringing sales, marketing and customer-success operations under a full-funnel strategy. Since joining ON24 in 2018, Saleh has built an industry-leading sales development and field enablement machine resulting in…

Unbxd Collaborates With Peak Activity to Offer Headless Commerce Implementation

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solution announced its partnership with Peak Activity, a technology, and marketing consultancy that partners with enterprises to "Dream, Deliver, & Elevate" their digital results by creating eCommerce platforms that achieve long term and scalable growth through game-changing technology. This is pertinent in today's economy where more businesses are headed the eCommerce way. "At PeakActivity, we help online retailers create digital…

Forrester Identifies Five Pandemic-Induced Trends That Will Change Business And Technology Over The Next Decade

Changes in customers' expectations, digital experiences, work, technology, and business resiliency will alter business permanently According to Forrester, the lasting global impact of COVID-19 will usher in five macro shifts that will permanently alter business and technology. A new report, "The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever," describes how, despite modern healthcare and the implementation of extensive pandemic management protocols (PMPs), the effects of COVID-19 will…

MarTech Interview with Tim Brown, CEO at Magnolia

"“Omnichannel is an inescapable requirement of a modern Digital Experience (DX). It follows that the key underlying platform requirement for our customers is an ability to seamlessly assemble content, data and transactional services across a range of applications and platforms far broader than just marketing”." Hi Tim, please tell us about your current Marketing and sales goals? We’re focused on maintaining our exciting revenue growth as we add to our existing 400+ global customer base. Of course, in the common…

Invoca and Decibel Partner to Improve Digital Experiences

Integration connects human conversations and digital experiences to drive higher conversion rates and revenue Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why consumers abandon digital experiences and reach out for help over the phone. Both Invoca and Decibel use AI to…

Customer Expectations are Changing as Digital Processes Streamline Experiences

How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are adapting to new systems powered by digitization that are reshaping their behaviors and preferences. How do businesses adapt to these changes and remain connected with their customers? Amid the COVID-19 pandemic, companies and communities have been forced to implement digital solutions to…

EPAM Joins Newly Formed MACH Alliance as Founding Member

EPAM to consult and advise businesses on how to advance their digital practices using MACH technologies--bringing exciting and expanded set of choices to enterprise customers What's the News – EPAM becomes a founding member of the newly formed MACH Alliance—along with commercetools, Contentstack and Valtech—to bring together likeminded companies and experts with a similar technology vision to drive next-generation digital experiences in the marketplace. Why it Matters – The business landscape is continually changing,…

Brightcove, NAGRA, Akamai, and BuyDRM Deliver New Security Feature for Oscars Screening Platform

Online screeners are now more secure with forensic watermarking technology enabled by cloud services providers Brightcove Inc., the world’s leading video technology platform, today announced its coordination with NAGRA, the digital TV division of the Kudelski Group, Akamai, the intelligent edge platform for securing and delivering digital experiences, and BuyDRM, a global provider of Digital Rights Management and Content Security Services. The Brightcove platform, NAGRA NexGuard Streaming forensic watermarking, Akamai …

31% of Retail Marketers Say “Lack of Ownership” Is Their Biggest Challenge When Building Digital Experiences

New report from Magnolia shows the digital experience challenges of marketers working in the retail sector Over a third (31%) of marketers working in the retail sector say that a “lack of clear ownership” is their biggest challenge when building digital experiences. That’s according to new research from leading CMS provider, Magnolia. The Magnolia report, ‘The state of CMS in the retail sector,’ incorporates a survey of 200 marketers and IT professionals and examines the unique needs and challenges of marketers in the…

Drupal Launches Newest Version of the CMS Already Powering Top Organizations Around the World

Drupal 9 Provides Tools for Marketers, Designers and Developers to Build High-Performance Digital Experiences from Layout to Launch Drupal, the most powerful enterprise open-source content management system, is launching the latest—and most comprehensive—upgrade to its popular software today. Drupal 9 comes with even more of the cutting-edge features that Drupal developers and users love. One out of every 30 websites in the world including Lufthansa, the CDC National Prevention Information Network, the European Commission,…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

STUDY: Branded Search Highest in Travel (62%), Lowest in B2B Vertical (12%)

New Uberall report involving 22 global brands, SMBs and nearly 500,000 total locations examines key consumer search trends Uberall, Inc., the platform managing digital experiences for local businesses, released two new reports examining branded and unbranded search trends. A branded search is when a consumer looks directly for information about a particular company or product; unbranded search doesn’t feature brand-specific terms (e.g., “car insurance” vs. “Geico”). Google data reflects that 90% of consumers typically…

29% of US Consumers will Increase Long-term Use of Digital Channels Because of COVID-19 Pandemic

But 61% disappointed by brands online response and lack of personalization, impacting future spend, Kameleoon research finds The current COVID-19 crisis is driving long-term changes in how US consumers buy and interact with brands – and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a new study of 1,000 US consumers. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature The research, commissioned by AI-powered…

WP Engine Establishes Software Development Office in Kraków, Poland

Zygmunt Dyras, experienced tech leader from UBS & SolarWinds, to head office WP Engine, the WordPress technology company, today announced the opening of its newest office in Kraków, Poland, which will serve as a global innovation hub for a range of software engineering functions supporting WP Engine’s pan-EMEA and worldwide customer and technology business. The office is led by Zygmunt Dyras, Director of Engineering, an experienced tech industry leader who joined WP Engine after holding senior engineering positions…

Cisco’s AppDynamics Positioned Highest on Ability to Execute Axis and Named a Leader for Eighth Consecutive Time in 2020 Gartner Magic…

Cisco AppDynamics Positioned Highest for Ability to Execute Among All Vendors for Business iQ AppDynamics, a Cisco company, today announced that it is positioned highest in Ability to Execute in the latest Gartner Magic Quadrant for Application Performance Monitoring. This is the eighth consecutive time Cisco AppDynamics has been positioned as a Leader in the report. Gartner’s Ability to Execute axis recognizes vendors for their product and service delivery, overall viability, sales execution/pricing, market…

Marketers Name ON24 Top Solution for Getting Business Done

The ON24 Platform named best software by G2 and TrustRadius Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why marketers have named ON24 as their top solution for engaging audiences and driving business growth in two separate rankings by G2 and TrustRadius. Marketing Technology News: Plannuh adds New AI-Driven Marketing…