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Digital Experiences

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

Perficient Announces Acquisition of Brainjocks

Perficient, Inc.  the leading digital consultancy transforming the world’s largest enterprises and biggest brands, today announced the acquisition of Catalyst Networks, Inc., a Georgia corporation doing business as Brainjocks (“Brainjocks US”), a $13 million annual revenue digital consultancy with a strong Sitecore platform focus. Additionally, Perficient has signed a purchase agreement to acquire an affiliate of Brainjocks, Brainjocks Europe d.o.o. Novi Sad, a limited liability company incorporated under the laws of Serbia…

Oracle Cloud Applications Achieves FedRAMP Moderate Authorization

New authorization marks key milestone for the Federal Government, extending agency access to the suite of Oracle Cloud Applications covering ERP, HCM, and CX Oracle  announced that Oracle Cloud Applications has achieved FedRAMP Moderate Authorization. FedRAMP is a government-wide program that provides a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services. With this new authorization, U.S. Federal Government customers can benefit from Oracle's complete and…

F5 State of Application Services Research Highlights Key Opportunities to Scale and Accelerate Digital Transformation

Sixth Annual Report Finds IT and Business Process Automation Growing With Multi- and Hybrid-Cloud Architectures F5 Networks announced the availability of its 2020 State of Application Services report. This year’s survey showed that many organizations are starting to realize the benefits of increased scale and velocity of application deployment in their businesses. This value, however, can bring significant complexity as organizations maintain legacy infrastructure while increasingly relying on multiple public and private…

Dynatrace Adds Business KPI Anomaly Detection and Analysis to Drive Better User Experiences and Business Outcomes

Automatic Detection of Business Anomalies With Real-Time Analysis and Measurement of Application Performance and User Experience Issues Deliver Improved Business Results Software intelligence company, Dynatrace, announced new enhancements to its Digital Business Analytics module at the Perform 2020 conference. The Dynatrace explainable AI engine, Davis, has been expanded to process business KPIs, such as revenue trends, customer conversions and churn. In addition, Dynatrace now enables one-click integration with the most…

Intuiface Unveils BrightSign Support

No-Code Interactive Content Delivery Is Now Available for the Global Market Leader in Digital Signage Media Players Intuiface – the only no-code platform dedicated to the creation, deployment, and analysis of interactive digital experiences for physical spaces – is excited to announce the addition of BrightSign to its list of supported platforms. This integration enables users of the market’s most popular digital signage media player to easily transition from scheduled, playlist-based, non-interactive signage to…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

Grupo Piñero adopts IBM Cloud and IBM Watson to Deliver Innovative Travel Experiences

IBM hybrid cloud and AI solutions, as well as Red Hat technology, enable the group to build new digital experiences adapted to hyperconnected travelers Grupo Piñero, a Spanish tourism Group, has adopted IBM Cloud, including IBM public cloud and hybrid cloud solutions, to accelerate the development of new customer-facing digital applications and modernize existing applications. As a result, Grupo Piñero will be able to improve the leisure and tourism experiences it provides to clients. With 27 hotel establishments in…

Introducing Well: A Platform to Engage and Improve Employee Health

Well Launches Consumer Platform with AI-Powered Health Engine, Raises $25 Million in Seed Funding from Seasoned Healthcare Investors Well Dot, Inc., a company which has created a consumer platform to engage individuals in the advancement of their health, announced its formation. The Well platform applies a proprietary, AI-driven “health engine” that leverages clinical and consumer data to continuously calibrate and customize its engagement with members to help them tackle their health goals. Well is led by a team of…

Consumer (Dis)Likes and Brand Loyalty in the Era of Digital Customer Experience

It’s no secret that customer experience – both in person and online – is top of mind for every modern business. Consumers can move from one brand to another with the touch of a button and have more options than ever to obtain the product or service of their choice. If brands don’t deliver the best customer experience possible on their websites and apps, they risk consumers going elsewhere, potentially putting brand loyalty and revenue on the line. What keeps consumers coming back to a brand or, perhaps more importantly,…

Akamai Expands Partnership with Microsoft Azure

Akamai Edge Delivery Now Integrated with Azure Media Services and Azure Blob Storage Akamai, the intelligent edge platform for securing and delivering digital experiences, announced it has integrated Akamai's content delivery network (CDN) capabilities with Microsoft Azure Media Services and Blob Storage. The collaboration will make it easier and more cost effective for media organizations to combine cloud-based video processing with edge delivery, from content preparation to playback. Going forward, Akamai will…

Why Content Creation is Nearing A Tipping Point

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges. Deloitte Private recently launched its first global business survey, analyzing the objectives and results of almost 2,000 private company leaders in 30 countries. The…

Pantheon Hires Roland Smart as Head of Marketing

New Executive Hire with 20 Years of Marketing-Focused Tech Experience Reaffirms Pantheon’s Dedication to Bringing Agile Marketing to the Enterprise Pantheon, the leading website operations platform for agile marketers, announces the hiring of agile marketing veteran and innovator, Roland Smart, to lead and develop the marketing arm of the firm. Mr. Smart’s hiring comes on the heels of a recent $40 million round of growth funding to expand the marketing and sales teams at Pantheon. “For the last six years I’ve worked to…

Encoding.com Selected by Akamai as Preferred Partner for VOD Transcoding

Akamai Recommending Encoding.Com to Customers Transitioning from Its Video-On-Demand Transcoding Services Encoding.com, the world's most trusted cloud media processing service, has been selected by Akamai, the intelligent edge platform for securing and delivering digital experiences, as its preferred partner for Akamai customers transitioning its Media Services On Demand (MSOD) transcoding services. With Akamai retiring MSOD transcoding, the Company is recommending to its customers that they transition to Encoding.com's…

Ping Identity Named Market Leader in Latest KuppingerCole Customer Identity and Access Management Report

Company Recognized as a Leader in the Areas of Security, Functionality, Integration and Interoperability Ping Identity, the leader in Identity Defined Security, announced it has been named an overall leader in the latest “KuppingerCole Leadership Compass for CIAM Platforms” report. “Ping Identity was one of the first vendors to really recognize and understand the need for specific consumer-facing IAM solutions for enterprises” According to the research, customer identity and access management (CIAM) “has emerged…

Akamai Completes Acquisition Of Customer Identity Access Management Company Janrain Inc.

Akamai Technologies, the intelligent edge platform for securing and delivering digital experiences, announces the company has completed its acquisition of Janrain, the company that pioneered the customer identity access management (CIAM) category. On January 7, Akamai announced an agreement between the two parties for Akamai to acquire Janrain in an all-cash transaction. The combined companies’ technologies and teams are expected to offer critical complementary capability to provide immediate security benefits to CIAM…

Samsung to Integrate the Israeli Video-Based Travel Platform “SeeVoov” Into Its Smart-TV Offering

SeeVoov Is Honored to Announce That Its Unique Video-Based Travel Platform Has Been Selected by Samsung to Be Integrated Globally in the Samsung Smart-TV App Offering SeeVoov, one of the most innovative players in the field of travel technology, which has developed a one-of-a-kind end-to-end video-based travel planning platform, has been selected by Samsung to integrate the SeeVoov app into the global Samsung Smart-TV app offering. This integration will enable Samsung TV viewers, to watch videos, mark interests, plan,…

Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces

Powerful Open Architecture Combines Both Form and Function to Provide Engaging Customer Experiences  Pegasystems Inc. has launched the Pega Digital Experience API. Pega Digital Experience API is a set of design and application development capabilities that allow organizations to provide elegant and powerful digital experiences on any web or mobile channel. Part of the Pega Infinity™ digital transformation suite, the Pega Digital Experience API allows front-end developers to create consumer-grade user interfaces that…

Crownpeak Acquires Leading Digital Governance Provider Evidon

Crownpeak’s Latest Acquisition Would Enable Them to Offer Industry's Most Robust Suite of Compliance and Monitoring Solutions for Digital Experiences Crownpeak, a leader in Digital Experience Management (DXM) and Digital Quality Management (DQM), has announced the acquisition of Evidon, the leader in digital governance, risk and compliance. Read Also: 92% of Marketers Views Content as a Business Asset; Majority Look for Seek Resources on Content Management With this addition, Crownpeak is positioned to rapidly…