Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, announced today that top global brands, including Barclays, Comcast and Southwest Airlines, chose Qualtrics during the fourth quarter of 2021—capping off a record year for the company.

Marketing Technology News: Zero Trust Leader iboss Wins 2021 Cybersecurity Excellence Award

“Companies are expanding and building on our platform”

Qualtrics ended 2021 with more than 16,750 customers around the globe and 143 customers spending $1 million or more annually—a 93% increase year over year. Q4 was also the fourth consecutive quarter of major growth for Qualtrics, bringing the company’s annual revenue to $1.1 billion.

While leading brands have historically relied on Qualtrics to better understand and act on the feelings and emotions of their customers and employees, many are now choosing to expand their relationship with the company as Qualtrics continues to offer increasingly valuable capabilities and insights.

“Companies are expanding and building on our platform,” Qualtrics CEO Zig Serafin told CNBC’s Jim Cramer on Mad Money Wednesday. “There are CEOs that are actually taking their entire company and saying, ‘Let’s standardize on this platform because we want to be able to use this to get a 360 understanding of our customers. We want to get connected to our employees, and we want to be able to make much better decisions on the way we run our business.’”

Other major organizations also selected during the quarter, including BP International Ltd., global insurance giant AXA, Sally Beauty, Everton Football Club, the New South Wales Department of Customer Service, The Warehouse Group, Fonterra and Singapore media conglomerate MediaCorp. In fact, nearly 30% of Qualtrics’ revenue now comes from outside the United States as the company continues to support increasing international demand for experience management.

Marketing Technology News: Pavilion Data Systems Appoints Shridar Subramanian As Chief Marketing and Product Officer