Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has entered a new strategic partnership with SellPoints, a ConversionPoint Technologies company.

Brands using Salsify can now leverage SellPoints technology to further enrich their retail product pages and syndicate enhanced content to an extensive group of key retailers.

Also referred to as A+ content or rich media, enhanced content on retailer sites goes beyond the traditional static text and images found on standard product pages, giving brands the ability to better express a product’s unique selling points through engaging, multimedia elements.

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Research shows that this targeted, interactive content has proven to generate an incremental lift in add-to-cart rates by an average of 24%.

“In order for brands to turn more product page views into conversions in today’s retail environment, they need to provide consumers with more engaging, multimedia-rich content that instills trust and showcases a product’s value based on what a consumer actually cares about,” notes Rob Gonzalez, EVP of Strategic Marketing at Salsify. “Our collaboration with SellPoints enables companies using Salsify to more readily rise to this challenge, giving them more ways to easily create and roll out captivating, interactive product page elements across many of the largest, most important retailers.”

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Brands and manufacturers using Salsify can take advantage of this powerful combination of ecommerce marketing capabilities when selling products through major online retailers, like Best Buy, Costco, Sam’s Club, Lowe’s, Staples and others.

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