Signet Research Upgrades Its Customer Experience Platform With Enhanced Analytics

PRNewswire

July 30, 2019

Signet Research Inc., a leading market research firm, introduced Sibyl in January of 2017. An Enterprise Survey Software and Customer Experience (CX) platform, Sibyl offers highly sophisticated functionality allowing businesses to collect feedback across all their various customer touchpoints and track customer sentiment on an individual and aggregate basis. Since its launch, Sibyl has regularly introduced new features that maximize the usefulness of the data collected, setting it apart from other Survey Software and CX platforms.

Marketing Technology News: Alibaba.com Opens Platform to Empower US Small Businesses to Sell to the World

New this month: Cross Tabulation Reporting: Turn-key Cross Tabulation Reporting in Sibyl displays the results of the entire group of respondents as well as any sub-groups that are of interest. The results are shown in a data table that displays comparative data at a glance. This allows users to analyze the relationship between two or more variables, providing a deeper understanding of the respondents.

This feature can be especially helpful in CX campaigns as it can identify important variables that are related or even potential drivers of satisfaction.

Significance Testing: This advanced feature allows Sibyl users to determine whether or not the variables they compare in a Cross Tab have a difference that is statistically significant.

Marketing Technology News: Frankly to Acquire Leading Video Asset Management Platform Vemba to Expand OTT Multiscreen Video Solutions

This built-in statistical test evaluates whether two variables are related or if they are independent. In the table above we see that lower income individuals have a higher NPS rating. Is that by chance, or does it reflect a real difference by income in your customer base? Significance Testing gives you the answer.

In today’s ultra-competitive marketplace, every business, brand and organization must consistently evaluate and improve its customer experience. Sibyl makes that process painless. It’s easy to use, flexible and highly customizable. And because we monitor our own CX, new and improved features are added constantly.

Marketing Technology News: Quiq Raises $12.5 Million to Transform the Way Companies Engage with Customers

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.