Frankly to Acquire Leading Video Asset Management Platform Vemba to Expand OTT Multiscreen Video Solutions
Frankly Inc. has entered into an agreement to acquire Vemba, a leading video asset management, syndication and monetization platform in a move that strengthens the Company’s position as the most advanced Over-The-Top (OTT) Video Management and Cloud Playout system for broadcasters. The acquisition complements Frankly’s 20-year history of powering multiscreen workflows, by streamlining video syndication across content partners, and delivering live video channels with dynamic ad insertion (DAI) for rapidly growing OTT audiences.
“Vemba has developed unique capabilities that simplify the management, syndication, tracking, and monetization of video assets delivered anywhere,” said Frankly’s Chief Executive Officer Lou Schwartz. “Their strengths in assembly and scheduling of discrete linear video streams support Frankly’s focus on live, linear video to any connected device. Together with Vemba, we plan to create an unmatched offering of live and video-on-demand asset management, syndication and monetization for OTT delivery. As a result we expect to be able help broadcasters and other media companies improve OTT multiscreen workflows, while providing more personalized viewing experiences for audiences consuming streaming video content on any Internet connected device or social media destination.”
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Mr. Schwartz continued: “Vemba is the premiere video syndication platform serving traditional media companies such as CNN and newer digital brands such as Vice Media, among other notable broadcasters. By combining these video workflows with our existing live video and clipping pipeline, our streaming video offering will address a broader set of requirements for the world’s largest media companies, enabling us to tap a larger portion of their annual digital spend. Video sharing to owned and operated properties, as well as third party partners, is a major obstacle today. Adding those capabilities to our current offering will further differentiate Frankly in a noisy market. Moreover, this transaction will bring together the most talented teams in the industry.”
Norbert Horvath, Vemba’s Founder and Chief Technology Officer, who will become Frankly’s Chief Product Officer following the transaction’s closing, added: “This agreement allows Vemba to continue executing on our strategic vision and expand our abilities to serve our clients under the Frankly banner. Frankly has established a commanding footprint in the broadcast space, and combining our teams will create an extraordinarily compelling OTT multiscreen platform for the industry.”
According to a study by Allied Market Research, the global OTT market is projected to reach US$332 billion by 2025. Frankly plans to leverage its channel partners to expand the Company’s global footprint into other adjacent media markets, including such possible areas as eSports and gaming. The combined business will serve over 1,200 broadcasters and look to rapidly expand its customer base in numerous media sectors with Vemba’s added capabilities.
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