Sparkfly, an award-winning offer management solutions company, and Wisely, the leading customer intelligence platform for restaurants, announced today a partnership to offer restaurant brands a solution that will transform legacy loyalty and rewards programs.

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The partnership, which couples Sparkfly’s offer management technology with Wisely’s best-in-class customer relationship management (CRM) and restaurant customer data platform (CDP), will bridge the gap between customers’ real-time online and on-premise dining experience and data-driven marketing automation. This unmatched offering gives restaurants more opportunities to maximize each customer’s lifetime value with uniquely tailored offers, rewards, and communications that cultivate long-term loyalty.

With Wisely’s first-party data integration, restaurant brands no longer have to guess what customers want. Instead, they can incentivize behavior using Sparkfly offers based on enriched guest profiles that include order history and preferences. Additionally, through this partnership, brands will be able to view and access insights into the end-to-end journey that each customer takes using a data-driven approach to campaign management, ultimately helping restaurants make the most out of their marketing budgets.

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“The combination of our offer management solutions and Wisely’s restaurant-specific CRM and CDP gives brands the deep analytics they need to make smart, data-backed decisions to better connect with today’s rewards-driven customers,” said Sparkfly CEO Catherine Tabor. “Wisely’s first-of-its-kind CDP has truly empowered restaurant brands with more insight and control than they’ve ever had before, and we are looking forward to our continued work together.”

“In order to drive long-term loyalty and profits at scale, restaurant brands need to know who their most valuable guests are—and what keeps them coming back,” said Wisely CEO and Co-Founder Mike Vichich. “Our partnership with Sparkfly enables restaurants to use data to personalize the guest experience at every interaction and, ultimately, maximize customer lifetime value.”

Sparkfly and Wisely have previously worked together on several brand initiatives, including working with First Watch and Next Door American Eatery.

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