Company Continues to Evolve Its Business with Intelligent CX Platform, No-Touch Information Management and Continuous Cloud Innovation

SugarCRM Inc., a company that helps organizations deliver exceptional customer experiences, announced a new portfolio of customer experience applications and key differentiators among industry peers.

“Our vision is to create a world where companies cultivate customers for life by anticipating and fulfilling needs before customers realize they have them,” said Sugar CEO, Craig Charlton

“Our vision is to create a world where companies cultivate customers for life by anticipating and fulfilling needs before customers realize they have them,” said Sugar CEO, Craig Charlton. “We’re excited about the strategic strides we’re making to realize that vision for our customers, partners and the industry.”

Sugar’s new portfolio of customer experience applications consists of:

• Sugar Market – The all-you-need marketing automation solution designed to supercharge marketing efficiency and productivity
• Sugar Sell – The award-winning sales automation solution renowned for its intuitive user interface, extensibility and customer satisfaction
• Sugar Serve – Sugar’s new customer engagement center solution designed to streamline case management and issue resolution

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Sugar’s new Intelligent Customer Experience platform, which unifies disparate data into a single ‘time aware’ customer data model, is one of Sugar’s three key differentiators – the architectural foundation on which the new portfolio was built. The second is No-Touch Information Management, which allows users to spend less time entering and finding data and more time delivering positive customer outcomes. The third differentiator is Continuous Cloud Innovation; Sugar has deeply invested in cutting-edge cloud technologies and services to create a modern, durable and future-proof customer experience platform.

“Sugar has been busy implementing major innovations in our platform for some time now,” said Rich Green, CTO and Chief Product Officer. “Not only are we introducing exciting new products, but those products are delivered on a platform providing a wealth of advanced technologies and services, such as machine learning, microservices, and event stream processing, which offer tremendous benefits to our customers.”

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The Intelligent Customer Experience platform, No-Touch Information Management, and Continuous Cloud Innovation are key tenets of the Sugar value proposition and will propel Sugar customers into the future, enabling them to exceed expectations.

“Our intelligent customer experience platform combines data unification, augmentation and AI-based analysis to uncover actionable insights from any stage of the customer journey and apply them to other stages,” said Green. “Our platform delivers on the promise of a 360-degree customer view, enabling our customers to discover new insights and make bankable predictions about the future.”

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