Based in the US, SurveySparrow was founded in October 2017 by Freshworks veteran Shihab Muhammed and ex-Zoho employee Subin Sebastian with offices in Kochi & Palo Alto. The founders believe that customer experience is a huge market with ‘aging’ giants and a big global opportunity. The global online survey software market is valued at US$4.065 billion and is expected to grow at a CAGR of 11.25% to reach a market size of US$6.929 billion by the year 2022. The startup plans to take on its competitors with its unique spin on UI, moving surveys away from antiquated forms to conversations. The company is planning to hire extensively across engineering, product development, marketing, and inside sales in the coming months.

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SurveySparrow is the world’s first survey software to offer both a conversational and form-like output, increasing the survey completion rate by 40%. With Conversational User Interface (CUI), SurveySparrow let users create and share highly engaging, mobile-first surveys that offer a chat-like experience. It has a built-in automation that allows organizations to manage customer experience surveys, employee pulse surveys and market feedback surveys. It serves as a platform for organizations to arrive at meaningful business decisions based on the feedback received. SurveySparrow provides a continuous improvement platform, the first of its kind to close the feedback loop instead of collecting feedback and then forgetting about it. The company also provides customers with best-in-class experience with offline feedback collection and NPS survey solutions.

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“Customer experience software is stuck in the 2000’s era. Consumers have moved to smartphones and conversational interfaces, especially in the last few years. SurveySparrow has built a mobile-first, conversational survey platform. Whether its consumers, employees or marketers, we believe a highly engaging survey platform will be the cornerstone to measure and improve the brand experience. It is backed by an outstanding team with passionate founders who have deep experience in building and scaling large SaaS companies.”

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