GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, announced the company’s inclusion in Gartner’s Market Guide for Digital Commerce Search, published on Feb. 25, 2019. The guide analyzes the eCommerce search market to support those looking for products or services that can support related customer experience initiatives.
Gartner estimates that “by 2020, 30% of customer interactions with technology will be through ‘conversations’ with smart machines.” However, a lack of dialogue capability has consistently posed a challenge to product discovery on eCommerce sites. The guide notes GroupBy’s as a representative vendor for its Searchandiser solution.
Fusing best-in-breed machine learning with hand-curation tools, Searchandiser allows for total merchandising control. Retailers including CVS Pharmacy, Zoro Tools, Urban Outfitters and the Container Store are already experiencing the benefits of features such as Search-As-You-Type, Recommendations Manager, Personalized Relevance and Responsive Design. With these advanced search capabilities, Searchandiser combats dialogue barriers, accounting for nuances in a customer’s language when they search and providing results that accurately match their queries.
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“We are extremely honored to be included in Gartner’s Market Guide for Digital Commerce Search this year,” said Roland Gossage, CEO, GroupBy Inc. “Conversational search is the way of the future, and GroupBy’s Searchandiser has been built to be customer-centric to help shoppers to find the products they love easily and quickly, so our retailers can benefit from increased conversions and customer satisfaction.”
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