Gartner

According to Gartner, "Data and analytics leaders must continually modernize their data infrastructure to reduce cost, improve performance and innovate faster. Vendors are delivering new data management technologies and new ways to exploit data in disparate data stores that add more value." Varada, the zero data-ops data lake query acceleration innovator, announced it has been recognized in the Cool Vendors in Data Management report by Gartner, Inc. "We see this recognition among the Cool Vendors in Data Management as a…

This is the second consecutive year Airship has been positioned highest for ability to execute and furthest for completeness of vision in the Leaders quadrant Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2020 Magic Quadrant for Mobile Marketing Platforms. 1 Among 13 vendors evaluated, Airship was positioned highest in its ability to execute and furthest to the right for its completeness of vision for the second consecutive year. A complimentary copy of the report is…

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solution has been listed as a representative vendor in Gartner's latest market guide titled "Market Guide for Product Information Management solutions" (Gartner subscription required). Marketing Technology News: Channable’s Cross-border E-commerce Powers U.S. Digital Marketing Agencies According to the guide, "By 2022, 70% of the organizations will rigorously track data quality levels via metrics, increasing data quality by 60% to…

Lifesize, a global innovator of immersive enterprise communication solutions, announced it has been named a Visionary in Gartner, Inc.’s 2020 Magic Quadrant for Meeting Solutions. Vendors placed in the Magic Quadrant report are evaluated based on completeness of vision and ability to execute. This marks the third consecutive year Lifesize has been included and the company’s second consecutive year positioned as a Visionary. "We consider Gartner’s recognition of Lifesize as a 2020 Visionary in the Magic Quadrant for…

Creatio, a global software company that provides a leading low-code platform for process management and CRM, announced it has been recognized in the October 2020 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms(1). According to Gartner, "By 2023, over 50% of medium to large enterprises will have adopted an LCAP as one of their strategic application platforms." Their research evaluates 18 LCAP vendors based on multiple criteria including product capabilities, market understanding, innovation, overall…

Company Positioned Furthest for Completeness of Vision and Highest for Ability to Execute Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., the world's leading research and advisory company, has positioned Informatica as a Leader in its 2020 Gartner Magic Quadrant for Data Integration Tools for the 15th consecutive year. Additionally, this year's report marks the seventh year in a row that Gartner has positioned Informatica as the furthest for completeness of vision and highest on the…

As digital transformation accelerates, machine identity management is crucial Venafi, the inventor and leading provider of machine identity management, announced that it has been listed as a Sample Vendor in the Machine Identity Management category for the Gartner Hype Cycle for Identity and Access Management Technologies, 2020 report. Gartner’s "Hype Cycle" is a series of reports that analyze common patterns when new technologies or innovations are adopted, enabling IT decision-makers to track technology maturity and…

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising,  announced it was recognized as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt. The Gartner Magic Quadrant for Ad Tech evaluates technology vendors for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search. According to the report,…

Centro, a global provider of advertising technology, announced that it has been positioned as a ‘Challenger’ in the Gartner 2020 Magic Quadrant for Ad Tech. According to Gartner in its report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers.” The report further states…

Report expects that by 2022, 80% of organizations will use document-centric identity proofing as part of their onboarding workflows, an increase from approximately 30% today Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, has been recognized for the third consecutive year as a Representative Vendor in the latest Gartner "Market Guide for Identity Proofing and Attribution,"1 published on September 11, 2020. Marketing Technology News: Rakuten Mobile Adds Nuance Intelligent…

Industry-Leading Analyst Firm Recognizes Amobee For Completeness of Vision and Ability to Execute Amobee, the global advertising technology company reinventing advertising for the converging world, today announced it has been positioned by Gartner in the Leaders quadrant of the Magic Quadrant for Ad Tech (September 2020). "The last two years have been transformative for Amobee. To us, Gartner’s independent research validates our strategy as we continue to unify advanced TV and digital video with data-driven linear TV…

Continues to be recognized as a Leader in both evaluations based on completeness of vision and ability to execute MuleSoft, provider of the world's #1 integration and API platform, announced that Gartner has recognized the company as a Leader for the sixth time in the 2020 Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS). In addition, MuleSoft has been named a Leader for the fifth consecutive time in the 2020 Gartner Magic Quadrant for Full Life Cycle API Management. Marketing Technology News:…

The life of an email marketer has changed enormously during the COVID-19 pandemic. When most parts of the world is either closed for business or slowed down due to the lockdown crisis, we would expect the number of emails sent to customers and prospects to dry up as sales take the hit. However, things are not slowing down for an email marketing team. In fact, there is so much done in the rapidly changing world around growing demands to stay “socially connected” via online conversation and messaging channels, including…

Adform´s New Platform for Effortless Modern Marketing Gartner adtech leader creates world´s first independent and fully integrated tech platform, seeking to amplify business results for advertisers and agencies. Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW has everything they need in one…

Informatica Positioned Furthest on the Completeness of Vision and Highest on the Ability to Execute Axes Informatica, the enterprise cloud data management leader, announced that leading IT research and advisory firm Gartner, Inc. positioned the company as a Leader in its 2020 Magic Quadrant for Data Quality Solutions. Informatica is positioned furthest and highest on the completeness of vision and ability to execute axes, respectively. "Data and analytics leaders are facing intensive pressure to provide 'trusted' data…

Open SaaS platform is positioned furthest to the right on the Completeness of Vision axis in Challengers quadrant BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands,  announced Gartner’s recognition of BigCommerce as a Challenger in the 2020 Gartner Magic Quadrant for Digital Commerce Platforms. BigCommerce was positioned the furthest to the right on the Completeness of Vision axis in the Challengers quadrant. Marketing Technology News: Bloomreach Announces New ‘Commerce Experience…

Customer Engagement Hubs, Customer Service Analytics, Voice of the Customer, Chatbots and Virtual Customer Assistants are Gaining Significant Attention in Optimizing the Service Experience Customer service and support leaders must scrutinize all technology investments for their ability to deliver on customer experience (CX) goals, according to Gartner, Inc. Gartner identified 33 must-watch technologies on the Hype Cycle for Customer Service and Support Technologies, 2020. “Organizations’ customer experience priorities…

Xactly Forecasting provides leaders with real-time pipeline analytics, conversion metrics, intelligent sales forecasting, and early insights into commission earnings Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, announced the launch of Xactly Forecasting, a first-of-its-kind solution that leverages Xactly’s rich data analytics to provide sales leaders with an accurate picture of multi-level sales forecasts down to individual deal health. An extension of Xactly’s holistic SPM…

Anand Tharanathan Joins MetaCX Exec Team After a Three-Year Run as a Product Research Executive for the Social Media Giant MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Anand Tharanathan to the newly created role of chief product officer. Tharanathan joins MetaCX from Facebook where, as the head of user experience research, he led end-to-end product research for Facebook Search, Identity, News and the overall App Platform. In this role, he was…

Luminoso, the company that automatically turns unstructured text data into business-critical insights,  announced that the company has been named a Representative Vendor in Gartner’s 2020 Market Guide for Text Analytics. Advancements in natural language understanding (NLU) technology have made it possible for data and analytics leaders to find powerful text analytics solutions that fit their business needs. With so many options available in the market, selecting the optimal product can be challenging, especially when…