Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …
MicroStrategy Scores Highest in Four Use Cases in Gartner’s Critical Capabilities for Analytics and Business Intelligence Platforms Report
MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, announced that Gartner, Inc., the leading provider of …
Marketing’s Role in Transforming the Contact Center
Customer values and priorities are shifting. Today, customers place greater value on the total brand experience, which involves more than …
Motionloft named a 2019 Gartner “Cool Vendor” in Location Services and Applications
Motionloft Imotionloft Is Recognized in the Cool Vendor Report Which Highlights Interesting, New and Innovative Vendors Motionloft, a leading provider …
Demand For Enterprise AI Solutions Fuels Exponential Growth at Dataiku
The Last 18 Months Have Seen Dataiku Double the Size of the Organization and Launch into Several New Markets to …
Hitachi Vantara Introduces Lumada Video Insights as Video, IoT Analytics and DataOps Drive Smart Spaces Growth and Innovation
Company Supports Rapid Growth in Smart Spaces Through End-to-End Portfolio That Provides Customers the Tools To Make Data-Driven Decisions Hitachi …
Informatica Positioned as a Leader in 2019 Gartner Magic Quadrant for Enterprise Integration Platform as a Service
Informatica Positioned Highest and Farthest to the Right on Ability to Execute and Completeness of Vision Axes, Respectively Informatica, the …
Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today
Experts Discuss How B2B and B2C Marketers Can Drive Commercial Outcomes by Helping Customers During Gartner Marketing Symposium/Xpo, Taking Place …
Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today
Experts Discuss How B2B and B2C Marketers Can Drive Commercial Outcomes by Helping Customers During Gartner Marketing Symposium/Xpo, Taking Place …
Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2019 Magic Quadrant for Multichannel Marketing Hubs
Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its …
Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey
Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of …
SAS Again Named a Leader for Multichannel Marketing Hubs in Gartner’s Magic Quadrant 2019
The rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline …
MuleSoft is the Only Company Named a Leader in Both the Gartner Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS) and the Magic Quadrant for Full Life Cycle API Management
MuleSoft, provider of the leading platform for building application networks, announced that Gartner has positioned MuleSoft as a Leader in …
New AI-Powered Zoovu Interface Brings Self-Service Digital Assistants to Market
Enhanced Offering Empowers Brands to Create Fully-Customizable Digital Assistants to Uplevel Conversational Capabilities Zoovu, the leading AI conversational marketing platform, …
SocialChorus Unveils Four New Product Features at FutureComms
Features Automate and Extend Communications Across the Enterprise and Improve Employee Experience SocialChorus, a global workforce communications platform, announced an …
Google Veterans Show Why Digital Intelligence is the New Funding Magnet
FullStory, the ground-breaking software company that is transforming how leading consumer brands and growing SaaS companies understand and improve digital …
Selecting a Solution: Three Challenges Facing Sales Enablement Professionals
Sales Enablement technology provides valuable opportunities for sales associates to keep up with increasing demands and to scale as the …
Urban Airship Streamlines Name And Unveils New Brand To Reflect Dramatic Growth Of Its Customer Engagement Solutions
Now Known Simply as Airship, the Company Enables Enterprise Brands to Create Innovative Customer Experiences That Span Any Digital Channel …
Making Voice Tech More Human Is as Easy as 1-2-3
Customers love technology, but they crave human interaction too. Several years ago, Gartner predicted customers would manage 85 percent of their relationships …
How Managed Execution Services Help Marketers Yield Better Results
With the ever-changing digital landscape, marketing teams today are increasingly relying on technology to help them achieve their goals. In …