Agillic, a leading Danish omnichannel marketing software company, is going to help Swedish energy company Telge Energi make consumers more conscious about the need and the benefits of sustainable energy. Telge Energi continuously experiences an increasing interest from consumers who want to reduce the CO2 emissions and environmental impact. The company will use Agillic to deliver personalised communication throughout the customer journey.

Telge Energi, was one of the first energy companies in Sweden to transition away from fossil fuels already back in 2008. Today, they offer solely renewable energy from wind, solar and hydro. Further, the electricity they sell has a minimal impact on nature and wildlife.

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Says Johannes Boson, CEO of Telge Energi: “We are building a customer-centric and data-driven organization. The flexible data model in Agillic enables a broader customer picture for targeted customer communication, and the powerful content tools let us personalise and manage content more effectively. Our success as a company – and in a bigger perspective – requires that we meet customer expectations and provide not only more sustainable energy but also excellent and personalised customer experiences. Agillic gives us the ability to adopt a true omnichannel approach. Therefore, Agillic is the perfect partner to help us digitalise the customer journey.”

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Says Emre Gürsoy, CEO of Agillic:“Telge Energi’s quest to advance sustainable energy is a crucial one, and we are looking forward to supporting their ambition. Understanding the customer journey and identifying the most opportune moments, as well as the critical moments, and being able to communicate accordingly, is a strategic and competitive factor. The energy sector has the potential to differentiate itself by utilising personalised communication to engage and retain consumers – and to deliver solid customer experiences creating the basis for loyal customers who prefer eco-friendly energy solutions.”

Subscription businesses benefit from personalised communication

With Telge Energi, Agillic adds another energy company to its portfolio and continues to grow its client base of subscription businesses across industries such as the retail, finance, travel & hospitality and NGO & charity sectors. Agillic’s reference cases show that relevant and personalised communication across channels can provide a holistic and engaging customer experience, which effectively retains customers and boosts customer lifetime value.

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