Provides Consolidated and More Diversified Learning Experiences to Test and Measurement Engineers

Thought Industries, the world’s leading B2B customer training platform provider, announced that National Instruments (NI), the provider of a software-defined platform that helps accelerate the development and performance of automated test and measurement systems, has selected its platform to combine all customer training interactions into a single platform.

Marketing Technology News: Fjorge and B2B Ecommerce Platform Znode Announce New Technology Partnership

“NI provides the global engineering community with unique engineering solutions to their daily challenges,” said Jerry Gross, director of education services, National Instruments. “One thing our customers need is a great learning experience as they master our test and measurement products and systems. The Thought Industries learning platform gives us the flexible capability we need to deliver the right training to our customers anytime it’s needed and in exciting new learning formats. We are looking forward to working closely with Thought Industries to deliver to our customers a great learning experience.”

The Thought Industries Platform provides NI with the ability to scale online training and introduce blended learning and self-paced learning to improve the customer experience for a variety of different customer roles. These roles include software developers to hardware manufacturing line technicians who may need to consume training in a different manner or style.

Marketing Technology News: Sharon Loeb Joins Ellucian as Chief Marketing Officer

Additionally, the platform’s gamification features will enable NI customers to access badge assessments and certification preparation material incorporated alongside courses within learning paths. This will greatly enhance the overall learning experience as customers progress in expertise, from associate developer to architect, for LabVIEW and TestStand.

“We are excited to be working with NI to provide them a more seamless customer training experience on a single platform,” said Barry Kelly, CEO, Thought Industries. “We will be delivering a customer education experience in a very organized and clean way while reducing time spent defining requirements for custom development. This will improve operational efficiencies and expand opportunities for enhancing learning throughout the customer lifecycle.”

Marketing Technology News: New Data From Kustomer Reinforces The Critical Role Of Customer Service During The COVID-19 Crisis