Tech Division of TransPerfect Commemorates 10-Year Partnership and 100+ Joint Clients

Translations.com, the enterprise technology solutions division of TransPerfect, the world’s leading provider of language and technology solutions for global business, announced a new premier-level partnership with Adobe as part of the Adobe Exchange program.

For over a decade, GlobalLink has provided Adobe users and global marketers with a simple, end-to-end solution for easily launching and maintaining multilingual content—all without ever leaving the Adobe environment. Today, over 100 brands, including Lufthansa, Honeywell, Lavazza, and Nu Skin, utilize GlobalLink solutions, including GlobalLink Connect, in conjunction with Adobe products to power customer and commerce experience management.

Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer

In an upcoming webinar on April 22 jointly hosted by Adobe and Translations.com, attendees have the opportunity to learn from experts representing Adobe customers Gewiss, FordDirect, and Bristol Myers Squibb.

For the latest version of GlobalLink Connect, Translations.com worked closely with Adobe as a premier-level exchange partner to develop a more tightly integrated application, now available on the Adobe Exchange marketplace. The application gives users the power to future-proof their content universe by combining artificial intelligence and neural machine translation technology with a time-tested approach to streamlining workflows—all from within the same intuitive user interface.

GlobalLink Connect for Adobe Experience Cloud includes the following features:

• 10+ integration points, including Marketo, Magento Commerce, Adobe Experience Manager, and Adobe Component Content Management System (CCMS) support
• Automated exports for content requiring translation/localization
• Automated re-import of multilingual content into Adobe platforms
• Real-time project tracking for translation and review processes
• Integration with centralized translation memory
• Translation vendor management and collaboration, including the ability to ascertain quick quotes, assign work to vendors, review translations, and maintain branded terminology
• Customer quality management system integration capabilities
• Configurable KPI reporting based on customer-dictated parameters

Benefits of the integrated solution to clients include:

• Reduced or eliminated IT requirements on the client side
• Faster deployment timelines for global content
• Lower project management costs
• Improved consistency in translated content
• Lower translation costs
• Quick ramp up with minimal new training requirements

“Adobe continually seeks out partners eager to help our customers innovate and extract the greatest possible value out of their investment in our solutions,” said Cody Crnkovich, Head of Platform Partners and Strategy at Adobe. “For ten years, Translations.com has helped marketers find new and interesting ways to scale how they launch and maintain multilingual digital experiences. As a premier partner, Translations.com’s latest integration for Adobe Experience Cloud will help our mutual clients reach new markets faster than ever before.”

Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel

TransPerfect President and CEO Phil Shawe commented, “We have worked hand-in-hand with Adobe for over ten years, and we are excited to announce this new phase of our partnership. Our number of joint clients just surpassed 100, and they all will stand to benefit from a tighter and more seamless integration between our flagship technology suite, GlobalLink, and an array of Adobe products.”

Marketing Technology News: SentryOne Partners with Theta to Deliver Services and Support to APAC Customers