VHT Promotes ‘The Voice of the Customer’ with Acquisition of Survey Dynamix

VHT’s customers, which include some of the world’s top brands, can now gain direct insight into the experiences of their customers by asking them what they think — right when it matters most

VHT, a leading provider of customer-experience software, has acquired Survey Dynamix, a provider of customer-feedback technology based in Brisbane, Australia. The acquisition enhances VHT’s Mindful industry-leading customer callback capabilities by adding real-time customer surveys to its suite of customer experience (CX) services.

Marketing Technology News: MarTech Interview with Jason Brown, Addressable Advertising Lead for WarnerMedia Ad Sales

“Survey Dynamix complements our popular customer callback capabilities by enabling brands to collect real-time, actionable insights from their customers across every channel—voice, text, chat, and email.”

“Exceptional customer relationships are at the heart of every successful business. And companies that proactively nurture customer satisfaction by seeking to understand their customers’ opinions will boost customer loyalty, strengthen retention, and derive more customer lifetime value,” said Matt DiMaria, CEO of VHT. “Survey Dynamix complements our popular customer callback capabilities by enabling brands to collect real-time, actionable insights from their customers across every channel—voice, text, chat, and email.”

Marketing Technology News: Floatbot Partners with BridgeNet

Survey Dynamix has conducted more than 38 million surveys in just the last 12 months for brands that include AIG, Allergan, Blucora, Coca-Cola, HelloFresh, Pfizer, Shipt, and Xerox. Founded in 2016 by Alasdair Boyd and Alex Romanov, a duo with deep experience in the contact center industry, Survey Dynamix is a customer feedback platform that integrates seamlessly with the world’s leading contact center and CX systems. The Survey Dynamix intuitive, web-based interface lets CX teams quickly create and conduct personalized customer surveys that deliver immediate insights.

Surprisingly, in today’s contact centers, it can take weeks for teams to receive feedback. Team leaders are often flying blind attempting to determine which operations will maximize efficiency and enhance the customer experience. A customer may leave frustrated feedback about the agent they spoke to, but the agent rarely receives that feedback—and the customer never gets a follow-up to close the loop. Survey Dynamix shortens that feedback loop to mere seconds.

Looking ahead, the combination of VHT and Survey Dynamix will enable brands to take real-time customer sentiment and trigger engagement based on satisfaction objectives. “Just measuring customer satisfaction is not enough to ensure a successful outcome. Together, Survey Dynamix and VHT can deliver a solution that closes the loop on customer engagement to drive best-in-class customer experience,” added DiMaria.

Marketing Technology News: NASCAR Taps Subnation To Develop Persistent Metaverse Experiences For Auto-Racing Fans