Partnership Enables Unified Mobile-First Communication to Improve Customer Relationship and Retention

Leanplum, a leading multi-channel customer engagement platform, and Virtuo, the Paris-based mobile-first car rental service, announced that Virtuo will be using Leanplum’s unified cross-channel communication platform to deliver consumers a personalized experience for renting vehicles.

This partnership will allow Virtuo to engage with its customers across a variety of channels, including push notifications, in-app communication, email and web push – all from one unified platform. Leanplum provides insight and analytics on user engagement, enabling Virtuo to improve retention by learning how its users engage with the brand.

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“Our seamless mobile-only experience is one of the key ways that our customers interact with our brand,” said Thibault Chassagne, co-founder and CEO at Virtuo. “We had been using a patchwork of disconnected solutions to better our customer engagement. We were able to replace those with one solution, Leanplum. Leanplum offers unparalleled insight and analytics, which will aid in Virtuo’s continued growth and retention of satisfied customers.”

Virtuo’s premium car rental service just surpassed 1 Million downloads. Users can book, locate and unlock rental cars through the Virtuo app, which is available around the clock so users can book and start renting at any time of the day or night. Virtuo users simply upload a photo of themselves and their drivers’ licenses.

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“Leanplum enables brands to engage with their users in unique and personalized ways,” said Momchil Kyurkchiev, co-founder and chief product officer at Leanplum. “It’s paramount for Virtuo, a service that is available 24 hours a day, seven days a week, to provide a flawless experience to its customers. We are proud of our partnership with Virtuo and allowing this innovative company to deliver relevant and timely communication to its customers across a range of channels.”

Leanplum’s customer-first approach enables brands like Virtuo to engage with their users in   meaningful ways. With cross-channel engagement and A/B testing to ensure effective communication, Leanplum fosters effective touchpoints.

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