Companies can have real-time customer conversations via Apple Messages directly in Zendesk Support

Apple and Zendesk announced the general availability of Apple Business Chat, allowing companies to have real-time customer conversations via Apple Messages directly in Zendesk Support.

This announcement follows Zendesk’s continued investment in messaging, giving customers access to all messaging applications through its customer experience platform. Zendesk’s 2020 State of Messaging Report found messaging apps have the highest customer satisfaction score (CSAT) of any channel at 98 percent. In order to prioritise customer convenience in this digital-first world, the Apple Business Chat integration with Zendesk allows businesses to provide seamless support via real-time conversations through Messages to billions of users globally on any Apple device. 

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Now, companies like Freshly and Four Seasons Hotels and Resorts can reach their customers via Messages around the clock and in real-time by integrating Apple Business Chat directly into websites and core iOS apps, making it easier for their customers to send a message on their preferred channel.

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“Apple Business Chat is bringing the power of conversations on Messages to businesses – especially when they need it most,” said Warren Levitan, SVP and GM Platform, Zendesk. “For Zendesk customers, this opens another channel for them to communicate with customers in the way that feels easiest and most convenient to them. We’re excited that more customers can now harness the power of modern messaging to build digitally transformative customer experiences on any Apple device.”

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