Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vamp (Influencer Marketing), Firstlight Media (Entertainment), SocialSurvey (Customer Experience Management), Blu Digital Group (Entertainment), Discuss.io (Video Platforms).

Vamp Kicks off 2021 With New TikTok Marketing Partnership

Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will support new and existing Vamp clients tapping into the powerful brand engagement and conversion opportunities on TikTok. Vamp’s community of creators generate engaging and creative content. In collaborating with them, brands can now create authentic, native content then amplify that into targeted ads, through TikTok’s suite of ad formats. These solutions give clients the opportunity to connect with TikTok’s 800 million monthly active users.

Firstlight Media and Evergent Team Up to Deepen OTT Subscriber Relationships

Firstlight Media and Evergent Technologies are integrating their cloud-based capabilities to help OTT and pay-TV providers deliver end-to-end solutions that optimize and monetize audiences. The partnership brings together the customer engagement power of Firstlight Media’s Content Management System (CMS) and integrated revenue and customer management of Evergent’s OTT and traditional video solution to significantly enhance user and subscriber management within video ecosystems.

SocialSurvey Announces Acquisition of AI and Machine Learning Company Zyudly Labs Data Solutions

SocialSurvey announces that they have completed the acquisition of Zyudly Labs Data Solutions. Zyudly Labs, based in Chennai, India, has emerged as a leader in Artificial Intelligence and Machine Learning. Their team of data scientists have created a machine learning-based framework for conversational interfaces across multiple channels, providing powerful AI-based insights into customer conversations and interactions.

Blu Digital Group Closes Multi-Million Dollar Series A Investment Round from Leading Silicon Valley Investor

Blu Digital Group, Inc. (BDG), a digital media services and software company, announced today that it has closed its multi-million-dollar Series A round of funding with the investment led by C. Richard “Dick” Kramlich, Co-Founder of New Enterprise Associates (NEA) and Green Bay Ventures.

Discuss.io Launches Respondent Management Hub to Take Friction Out of Online Qualitative Research

Discuss.io, the leading enterprise-level smart video platform for conversations that count, announced the launch of Respondent Management, an industry-first DIY hub feature for tracking the status of respondents through the process of recruiting, screening, scheduling, incentivizing and interviewing as part of the consumer insight process. Discuss.io’s Respondent Management all-in-one tool simplifies project coordination by providing a single place to manage projects, screen respondents, execute and capture conversations, and share insights more securely. The new product streamlines the qualitative research process for brands where project owners and third party recruiters want to conduct interviews with their own respondents.

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