Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tegrita (Marketing Automation), Egnyte (Content), Eventgroove (Mobile Marketing), AppsFlyer (Analytics), to Nethunt (CRM).

Tegrita and Motiva Announce Strategic Partnership

Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Motiva AI, a leading advanced machine learning product for marketing automation. Through this strategic partnership, Tegrita will help customers harness the power of machine learning and AI with customized strategies, deep analytical guidance and technical best practices. With Motiva services ranging from strategy to execution, Tegrita provides end-to-end support to help digital teams intelligently fine-tune marketing efforts. Tegrita also conducts 2-day workshops (currently held remotely) where marketing teams work with Tegrita’s experts to develop detailed strategy for multi-variate testing or advanced reporting and segmentation, two popular features of Motiva.

Egnyte Launches Unified Content Platform to Support Digital Transformation of Construction & Engineering Industry

Egnyte, the leader in cloud content collaboration and governance, announced the release of Egnyte for Construction and Engineering, a new platform to help construction and engineering (C&E) firms increase project efficiencies while also enabling a variety of cloud-first processes and experiences for clients, partners and employees.In addition, Egnyte for Construction and Engineering provides teams with one unified document library across an expansive group of the industry’s leading digital applications, including Procore, Bluebeam, and Smartvid.io, as well as horizontal productivity tools like Microsoft 365, Google Workspace and Slack.

Eventgroove Launches Pathbreaking Integrated Platform for Events, Fundraisers, and Ecommerce

Eventgroove—whose mission is to help its customers execute wildly successful events and fundraisers with less cost and hassle, all under the customer’s brand—announced the launch of their one-stop platform, which seamlessly integrates Eventgroove’s services for event management, fundraising, and ecommerce. The platform launch comes at a time when global enterprises and large nonprofits are planning their 2021 event operations for virtual, hybrid, and in-person events.

AppsFlyer Announces Predictive Analytics Product for SKAdNetwork as Part of SK360

AppsFlyer, the global attribution leader, announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple’s upcoming privacy updates. SKAdNetwork is about to become a major part of campaign measurement and optimization on iOS, following Apple’s latest privacy changes. This deterministic attribution framework provides advertisers with some data on their iOS campaigns, and while Apple has been continuously making updates to improve its offering to advertisers and app developers, it also introduces critical limitations.

NetHunt CRM Launches Sales Automation Inside Gmail

NetHunt CRM has launched expanded capabilities to help businesses accelerate their growth. The new features focus on the automation of sales, marketing, and business workflows. NetHunt users can now better manage their customer relationships, drive engagement further, and close more deals by utilizing automated workflows directly out of their Gmail inbox. NetHunt has continued its evolution from CRM system to dedicated growth platform. “Workflows” uses rule-based logic to automate cumbersome manual work by assigning tasks based on user-set rules. In doing so, it saves salespeoples’ time from data entry and lead nurturing, eliminates errors, and boosts cross-team productivity.

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