Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), Blue Prism (Customer Service), Okta (Identity Management), Advertise Purple (Affiliate Marketing), and Sailthru (Marketing Automation).

Salesforce Ventures Launches Second $100 Million Impact Fund

Salesforce, the global leader in CRM, announced its second Impact Fund from Salesforce Ventures, the company’s global strategic investment arm. The new $100 million fund will accelerate the growth of cloud companies addressing some of today’s most pressing needs including education and reskilling, climate action, diversity, equity and inclusion, and providing tech for nonprofits and foundations.

Blue Prism Announces Blue Prism Service Assist

Addressing the increasing demands of customer contact centers and call center agent productivity, Blue Prism announced the availability of Blue Prism Service Assist. This new offering delivers a real-time, unified 360-degree view of all customer interactions helping free up agents so they can be more responsive, empathetic, and engaging, to better serve customers.

Okta and Salesforce Partner to Build Trust with Work.com

Okta, Inc., the leading independent provider of identity for the enterprise, and Salesforce, the global leader in CRM, at Okta Showcase, announced a partnership and new integration between the Okta Identity Cloud and Salesforce Work.com designed to help organizations and communities build trust with their employees and customers.

Advertise Purple Launches Self-Serve Affiliate Marketing Tool, Purply

Advertise Purple, the nation’s leader in data-driven affiliate management solutions, announced the release of its automated affiliate program management tool, Purply. Powered by Advertise Purple’s proprietary technology and real-time, data-driven insights, the new affiliate discovery, recruitment and tracking offering is designed for small-to-medium-sized businesses and those new to affiliate marketing.

Sailthru Announces New Machine Learning Testing Infrastructure

Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced a new investment in wide-scale testing infrastructure to make it easier for marketers to test copy and design assets that drive engagement and conversion. Built using advanced machine learning techniques, the new testing engine will automatically learn and update testing rules, allowing marketers to quickly and confidently make optimization decisions that drive results.