Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sprinklr (Customer Experience), Zoom (Unified Communications), Seismic (Sales Enablement), Alfresco (Content Management), and Exults (Analytics).

Oracle and Sprinklr Help Organizations Enhance Marketing and Customer Service

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organizations deliver personalized and connected experiences for customers. The new integrations help marketers reach audiences on social media and other messaging channels at any point in the customer journey and help customer service professionals resolve service requests more efficiently.

Zoom and Lumen Partner To Deliver Enhanced Collaboration Experience

Zoom Video Communications, Inc. and Lumen Technologies, Inc. announced that the companies will partner allowing Lumen to offer Zoom as part of its Unified Communications and Collaboration Suite. Lumen will deliver enhanced services around Zoom’s best-in-class video-first unified communications platform to their large and growing base of customers across the globe.

Seismic Raises $92 Million in Series F Funding Led by the Permira Funds, Valuing Company at ~$1.6 Billion

Exults offers insight on various recent reports detailing shifts in retail and eCommerce purchasing behavior. The emergence of a global health crisis back in March affected just about every aspect of human life, and consumer behavior serves as no exception. Purchasing data now shows that concerns surrounding the health crisis, along with restrictions put in place because of it, forced consumers to rethink the way they buy goods and services.