Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from MessageBird, Groups360, Identity Automation, Phunware, Build-A-Bear Workshop, and Vonage.

Identity Automation Announces Acquisition of Enboard

Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, announced its acquisition of Enboard, provider of automated user account management, single sign-on (SSO), smart account provisioning, rostering, and secure encryption solutions for the education market.

Phunware Engages Hayden IR to Launch Comprehensive Investor Relations Program

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced it has engaged Hayden IR, a highly recognized, national investor relations firm, to raise its visibility and strengthen its relationships with the investment community.

Build-A-Bear Plans to Accelerate its Digital Transformation with Salesforce

Salesforce, the global leader in CRM, announced an expanded relationship with Build-A-Bear Workshop, Inc. Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers.

Vonage Brings Together Forward-looking Business Leaders to Discuss the Future of Communications in Dubai

Vonage, a global business cloud communications leader, returned to Dubai with another evening of Vonage Socials, an exclusive thought leadership event for local tech and business leaders held this year at the Four Seasons Resort at Jumeirah Beach.