Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

MTS Staff Writer

October 1, 2020

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Raydiant (Unified Communications), GoDaddy (E-commerce), ON24 (Customer Experience), Button (Mobile Commerce), and MessageMedia (Mobile Marketing).

Raydiant Partners with Zoom to Offer Businesses a Better Way to Virtually Connect with Teams and Customers

Experience platform provider Raydiant has partnered with Zoom, one of the world’s most popular video conferencing companies, to provide next-level virtual communication for businesses and brick and mortars. Zoom is now available to Raydiant customers through their two most powerful communications tools: SecondScreen and Virtual Agent.

Instagram and Facebook Selling Come To GoDaddy Ecommerce

GoDaddy Inc., the company that empowers everyday entrepreneurs, announced customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce, further expanding the opportunity for them to find new customers and grow sales. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook’s Business Extension.

ON24 Empowers Businesses to Turn Digital Engagement Into Revenue with Launch of ON24 Conversion Tools

ON24, an engagement platform that enables businesses to turn digital experiences into revenue, launched ON24 Conversion Tools. This new category of interactions joins the 20+ ON24 Engagement Tools already available on the ON24 Platform. The first two tools give marketers the ability to drive audiences to “Book Meeting” and “Request Demo,” creating a powerful source of real-time buying signals.

Drop Doubles Down on Personalization in Partnership With Button

Button, the leading mobile commerce technology company, announced that Drop, the app that provides rewards to millions of millennials, has launched on Button’s Personalization API that is part of Button Evolution™, the affiliate industry’s first suite of personalization and intelligence products designed to move this industry forward. Drop is setting the stage for marketers to have a better understanding of the impact of their spend and drive a higher return on investment.

MessageMedia Launches New Netsuite Integration With Advanced Messaging Workflows, MMS and Oneworld Support

Global business messaging provider MessageMedia has announced the latest updates to its Text Messaging for NetSuite app to meet the growing demand for an integrated SMS solution with world-leading cloud-based business management and omnichannel commerce software, NetSuite. The new additions to the app brings the power of MessageMedia’s messaging innovation to NetSuite and enhance both broadcast and two-way text messaging capabilities.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.