Fluent is Recognized for High-Quality Consumer Data for Seven Consecutive Quarters

Fluent, Inc., a leader in data-driven performance marketing, announced that it has been recognized for outstanding data accuracy in the Q4 2022 Truthset Truthscore Index, marking seven consecutive quarters of top rankings. Focused exclusively on validating the accuracy of record-level consumer data, Truthset and the Truthset Data Collective help brands improve the performance of any data-driven marketing decision.

Fluent is one of Truthset’s top data providers, outperforming industry peers in categories like employment, education, household income, and more since joining the private beta program in Q2 2021. In Q4 2022, the company was recognized by Truthset for the quality and accuracy of its data in the “jumbo” provider cohort, a newly introduced category for providers with over 200 million records.

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“We are honored to be recognized again by Truthset for the accuracy and consistency of our consumer data,” said Brian Hogan, EVP & GM of Data Solutions at Fluent. “Advertisers today rely on accurate and privacy-compliant data to meet their business goals. With a robust database of hundreds of millions opted-in US consumer profiles, Fluent delivers on that promise, enabling the world’s leading brands to connect with consumers across their omnichannel marketing initiatives.”

For the third consecutive quarter, Fluent has indexed at or above average for 13 attributes, including age, household income, and gender. Notably, Fluent has ranked #1 for the education and presence of children attributes for seven consecutive quarters and has maintained a #1 ranking for employment since Q4 of 2021.

“We applaud Fluent for its continuing work to verify its data publicly and deliver highly-accurate data sets,” said Chip Russo, President and CRO of Truthset. “Advertisers need to know that the data they are getting is credible, accurate, and will deliver ROI on their chosen audiences. Truthset makes it easy for advertisers to select great data from quality partners like Fluent.”

As a part of its data validation efforts, Truthset has developed the Truthscore™ Index, a record-level rating measure of a single provider’s overall data quality within a given attribute segment. These attributes include key demographic information such as gender, age, income, ethnicity, marital status, and more. Fluent’s audience data feeds directly into Truthset’s Average Truthscore™ scoring system, providing marketers with an independent view of quality and accuracy.

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