The Institute of Public Relations of Singapore (IPRS) and Notified, the leading investor relations and public relations technology provider, will host a panel discussion on artificial intelligence’s impact on the PR industry.

PR professionals face overwhelming data volumes while creating authentic, targeted messaging these days. This panel aims to tackle three key topics:

• How AI transforms raw data into meaningful audience dialogue
• The role of AI in crafting hyper-targeted press releases and personalized campaigns
• Effective strategies for amplifying corporate messages in an AI-driven landscape

According to a recent ICCCO World PR Report, more than 70% of PR professionals is already using AI in their daily workflow. However, given that the landscape is constantly shifting with new AI models and features, there remains a significant gap between recognition and confident implementation.

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Event Details

• Date & Time: Tuesday, October 14, 2025, from 4:00 PM to 6:30 PM
• Location: PSB Academy City Campus in Marina Square
• Registration link: https://iprs.glueup.com/event/from-data-to-dialogue-how-ai-is-transforming-pr-and-messaging-strategy-156835/

Expert Panel Speakers

The discussion features three distinguished industry leaders from the region:

• Kelly Weber, Head of Communications, APAC at Aquila Clean Energy where she leads the company’s internal and external communications across the region.
• Rob van Alphen, Founder and Managing Director of Polaris, an AI consultancy aimed at helping both in-house and agency teams to successfully navigate the coming age of AI. As an ongoing contributor with IPRS, Rob also led the development of IPRS’s AI Guidance in early 2023.
• Melissa Ang, Strategic Account Director at Notified who has been partnering with clients across APAC to elevate their investor and public relations strategies. With over 10 years of experience in APAC markets, Melissa brings a strategic, consultative approach to client engagement.

The panellist line up is meant to offer insight from a combination of in-house, vendor as well as veteran AI practitioner.

Technology Meets Communication

Notified’s integrated platform combines press release distribution, media monitoring, social listening, and measurement capabilities. A study in Dec 2024 by them shows that redistributed content through their GlobeNewswire service generally achieves 33% overall increase in views, with top-performing post achieving a 90% boost.

As the industry evolves, the partnership between IPRS and Notified reflects the growing need for practical guidance on responsible AI adoption. Rob van Alphen’s work developing Asia’s first PR industry AI guidance with IPRS exemplifies this commitment to transparent and safe technology integration.

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