Centrify Debuts Reliance Partner Program for Identity-Centric Privileged Access Management

Centrify Debuts Reliance Partner Program for Identity-Centric Privileged Access Management

New program focuses on the channel as route to growth and customer satisfaction

Centrify, a leading provider of Identity-Centric Privileged Access Management (PAM) solutions, today unveiled the Centrify Reliance Partner Program to empower the Centrify channel ecosystem to quickly and easily meet the demand for Identity-Centric PAM. The new channel partner program offers a range of incentives and enhancements for reseller partners, fast-tracking them to growth and superb customer satisfaction through training and enablement.

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“Our goal is to have a partner involved in every opportunity as we continue to build a world-class channel,” said Chris Peterson, Vice President of Worldwide Channels and Alliances at Centrify. “With the increased requirements around remote work, it’s never been more mission critical to ensure that privileged access is optimized and secure. Demand for Centrify Identity-Centric PAM solutions has never been greater, and our success will be tied to how effectively we can engage and partner with the channel.”

The Centrify Reliance Partner Program features the following benefits for resellers:

  • Deal registration on all opportunities: deal registration is required on all opportunities to lock in pricing for partners and give them first-mover advantage.

  • Non-standard pricing: the new profitability stack reduces pricing randomness and puts more structure around margins and discounts.

  • Incumbent reseller status: the partner who brought a deal to Centrify gets first right to renewal, and is eligible for the best pricing.

  • Centrify certification program: an educational sales and technical program designed to help partners become experts with Centrify.

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Centrify has also updated its tiering program so partners can elevate to the level that is best for them, adding more value to the success of joint customers. These partners are the most highly-trained in services and customer satisfaction.

  • Centrify Platinum Partner: Platinum Partners receive the most competitive deal registration discounts and highest level of education, customer support and services.

  • Centrify Gold Partner: Gold Partners receive deal registration discounts in addition to Centrify’s expertise as a trusted advisor and related education, tools and collateral.

  • Centrify Silver Partner: Silver Partners benefit from a range of services to increase customer satisfaction, in addition to deal registration discounts.

“We are very excited about Centrify’s new Reliance Partner Program and the opportunities it creates for us to provide multi-cloud-ready Privileged Access Management solutions to our customers,” said Paul Bedi, Founder and CEO of IDMWORKS. “We see a lot of demand to secure privileged credentials, especially as our customers continue their digital transformations and multi-cloud journeys. Partnering with a world-class leader like Centrify that specializes in centralizing identities and securing privileged access ensures we’re continuing to lead the way in offering our customers’ solutions that solve the business challenges they are facing today.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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