New Product Within Evident’s Platform Simplifies Data Subject Access Request (DSAR) Processes and Operationalizes Compliance with “Right to Access” Obligations Outlined in CCPA and GDPR Regulations

Evident ID, Inc., a trusted leader in identity and credential verification, announced that it has launched a new product, Verified Data Request (VDR), to help businesses demonstrate compliance with the “right to access” requirements outlined in the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). As part of Evident’s Identity Assurance Platform, VDR enables businesses to verify the identities of individuals submitting requests to access their personal data. Through a simple, secure integration, companies can now know with confidence that the person requesting access to their data is who they say they are.

“Evident’s new solution incorporates the same high standards for user experience as our Identity Assurance Platform, allowing businesses to respond to requests faster and with more confidence, while also providing a seamless workflow for their users.”

Verified Data Request is the first-to-market product of its kind, facilitating seamless identity verification of DSAR requests for organizations of all sizes and industries in less time and with a broad range of assurance. The product ensures:

• GDPR and CCPA compliance: Company employees can’t view or respond to a GDPR or CCPA data subject access request until the individual’s identity is securely verified through a combination of ID document scanning, selfies, and corroboration from multiple data sources, supporting compliance with global data protection regulations
• Verification accuracy: VDR operates on data pulled from over 6,500 authoritative sources, helping businesses get the answers they need without ever receiving a “data subject not found” result
• Ease of use: Simple integration with Evident’s Identity Assurance Platform ensures a seamless, automated experience for both consumers and organizations
• Ensured privacy: An added layer of security is provided through end-to-end encryption, preventing business exposure to consumer information

Marketing Technology News: Nrby Adds Award Winning Cable Executive to its Growing Board of Directors

For more sensitive requests that require additional vetting, Evident’s Verified Data Request solution can also incorporate dynamic assurance, which requires the consumer to go through an additional identity verification process before being given access to their data.

“Through the release of Verified Data Request, Evident is transforming the DSAR process for data protection regulations like GDPR and the newly introduced CCPA,” said chief product officer and co-founder Nathan Rowe. “Evident’s new solution incorporates the same high standards for user experience as our Identity Assurance Platform, allowing businesses to respond to requests faster and with more confidence, while also providing a seamless workflow for their users.”

Evident’s turnkey Verified Data Request solution, built with artificial intelligence and machine learning technologies, requires no additional development time or ongoing maintenance, enabling global enterprises to demonstrate accountability and compliance by verifying data subjects’ identities in 177 different countries, including the U.S. and all of Europe.

Marketing Technology News: Jungle Scout Hires Michael Scheschuk as Chief Marketing Officer

“As companies grapple with how to handle compliance in the face of new regulations like CCPA, they are overwhelmed with all of these new norms that can potentially put them at risk of non-compliance,” said Evident Founder and CEO, David Thomas. “With the introduction of Verified Data Request and by implementing our privacy-by-design practices, we’re effectively enabling businesses to easily vet anyone who requests access to their data under this new regulation.”

In recognizing an immediate need for companies that are particularly burdened by the onslaught of DSARs in the wake of GDPR and the impending CCPA regulations, Evident has made Verified Data Request available for free to nonprofits and venture-backed companies with less than 50 employees.

Marketing Technology News: PostcardMania Rapidly Expands Software Development Team to Launch Highly Anticipated Direct Mail API for 238 CRMs