Mitek Systems, Inc., a global leader in digital identity and fraud prevention, has been appointed to the Digital ID & Authentication Council of Canada (DIACC). DIACC is the world’s only digital trust, credentials and identity verification association with a mission to unlock the full potential of the global digital economy by placing privacy and people-centered benefits at the center of the digital identity movement.

“Our work has wide-ranging implications for individuals, companies and the wider economy.”

The non-profit coalition of public and private sector leaders, established in 2012, is committed to developing a Canadian framework for digital identification and authentication that will allow participants to fully and securely participate in the global digital economy. As a member of DIACC, Mitek will join the Trust Framework and Adoption committees and other impactful forthcoming initiatives related to digital trust capabilities.

“We all will prosper when it is easy and safe for people to manage their own identities in a world where it is often unsafe to share information in an effective, easy-to-understand way,” said DIACC President Joni Brennan. “Our work has wide-ranging implications for individuals, companies and the wider economy.”

Marketing Technology News: Radiant Logic Announces RadiantOne AI, with New Generative AI Data Assistant “AIDA”

According to TransUnion’s 2023 State of Omnichannel Fraud, digital fraud attempts in Canada spiked 189% from pre-pandemic levels, confirming the importance of DIACC’s work. The Canadian Anti-Fraud Centre reported receiving fraud and cybercrime reports totaling $530 million in victim losses in 2022, nearly a 40% increase from the unprecedented $380 million in losses in 2021.

“DIACC’s mission and principles mirror Mitek’s commitment to the development of a robust, secure, scalable, inclusive and privacy-enhancing digital ecosystem,” Mitek SVP Chris Briggs said. “We are honored to contribute our experience and our technological expertise to further these goals within Canada, as well as provide an example for other countries and governing bodies to responsibly manage digital identity.”

Mitek works with financial institutions across North America and Europe to provide innovative, reliable solutions that bridge the divide between physical and digital identity.

Marketing Technology News: MarTech Interview with Allison Breeding, CMO at Apptio, an IBM company