Trulioo Named Cix’s 2021 ‘Innovator Of The Year’

Trulioo Achieves Best-in-Class Match Rate Performance Across 75 Countries on Anniversary of Identity Platform Launch

Vancouver-based company is leading identity verification globally

CIX (Canadian Innovation Exchange), announced today that Trulioo has been named CIX’S 2021 Innovator of the Year.

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The CIX Innovator of the Year Award is given annually to a Canadian company that disrupts and transforms an industry in profound ways. Past recipients of the Award have included Miovision, Lightspeed, ecobee, Real Matters, Wattpad, Shopify, Vision Critical and Desire2Learn.

Trulioo’s platform provides real-time verification of 5 billion consumers and 330 million business entities worldwide through a single API integration.

At the core of the Trulioo mission is financial inclusion — much of the world does not have access to identification at all, problematically excluding them from accessing basic financial services, and other essential resources in an increasingly digital-first world. The company’s mission is to build a robust digital identity network that taps into reliable data sources and tools to verify individuals around the world, ensuring everyone can participate in the digital economy.

Trulioo was founded in 2011 by Tanis Jorge and Stephen Ufford and is headquartered in Vancouver with offices in Austin, San Diego and Ireland.

“The demand for digital identity verification has skyrocketed over the past 18 months after businesses were forced to adapt and transform their business to a digital-only environment.” said Steve Munford, Trulioo’s CEO. “Unfortunately, this also created more vectors for fraud and attracted bad actors looking to exploit the increasing dependency on online transactions. That’s why it’s critical to establish a basic premise of trust and safety online, starting with strong identity verification procedures and processes.”

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Munford continues to explain “Digital identity provides a fundamental way for everyone to interact safely and securely online. Trulioo’s overarching mission is to create an end-to-end identity platform that will encompass a variety of attributes to reliably and securely verify everyone on the planet”.

“We’re proud to celebrate a series of milestones in 2021, including Trulioo’s 10th anniversary. We announced our landmark Series D round of financing led by TCV in June and continue to grow across all functions of the company. Now we’re thrilled to be named the Canadian Innovation Exchange’s Innovator of the Year, a major distinction amongst an impressive stable of innovative Canadian firms,” said Munford.

“Trulioo was recognized as a CIX Top 20 company in 2015 and we have been proudly watching Trulioo grow and succeed,” said Lauren Linton, Executive Director of CIX. “Trulioo absolutely deserves this recognition.”

Canada’s Minister of Innovation, Science and Industry, The Honourable François-Philippe Champagne, has been invited to present the award virtually to Steve Munford at CIX on October 27, followed by a keynote fireside chat.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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