Visa Chooses Callsign as Their Preferred Behavioral Biometric and Device Intelligence Identity Partner

Visa Chooses Callsign as Their Preferred Behavioral Biometric and Device Intelligence Identity Partner

Callsign joins the Visa Fintech Partner Connect program

Visa chooses Callsign, as their preferred behavioral biometric digital and device intelligence identity provider. Under the agreement, Visa will introduce Callsign’s behavioral biometric and device fingerprinting solutions to the Visa network of financial institutions, payment service providers (PSPs), and merchants across Europe.

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

Callsign joins the Visa Fintech Partner Connect programme giving banks, merchants and the wider card ecosystem access to Callsign’s Intelligence driven authentication solutions which positively identify consumers using inherent behavioral biometrics whilst detecting and preventing fraud.

Callsign technology helps banks, merchants and PSPs to answer two questions; is the user who they say they are? And are they permitted to access the service they are requesting? Using machine learning techniques Callsign combines behavioral biometrics, device intelligence and geo-location with multi-factor authentication to help authenticate users’ identities.  This approach helps banks, merchants and PSPs to secure and authenticate users’ identity frictionlessly, stopping fraud early and only letting genuine customers access their service and transact safely and seamlessly.

Marketing Technology News: Axle ai Management Team Posts 3-minute Power Pitch Video

The agreement comes at a time of spiralling fraud, according to a recent report, every second fraudulent transaction in the finance industry was account take over. Card not present fraud (CNP) accounted for 79% of all card fraud across the Single European Payments Area and, figures from UK finance suggest that in the money lost to Authorised Push Payment (APP) scams totalled nearly half a billion (£479 million) in 2020.

“The need to accurately identify users online for digital payments and online banking is critical due to the shift to online transactions in the past 18 months. Financial services organisations are looking for the technology that provides the most secure, accurate and seamless user experience to incorporate into their solutions. We are pleased to be joining the Visa Fintech Partner Connect to work with Europe’s leading fintechs,” concluded Amir Nooriala, Chief Commercial Officer, Callsign.

Marketing Technology News: MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like