Seasoned performance marketer joins the company at a pivotal moment for the partner marketing industry

impact.com, the world’s leading commerce partnership marketing platform, announced today the appointment of Anthony Clements as UK Country Manager. In his new role, Clements will be responsible for leading impact.com’s operations in the UK where the company has seen exceptional growth in partnerships and the creator economy.

Clements is a well-known figure in the performance marketing industry, with almost 20 years’ experience managing high-performance teams through the many stages of organisational evolution, including growth, consolidation, acquisition and expansion.

At impact.com, Clements will oversee the company’s go-to-market strategy in the UK. He will focus on bringing the company’s vision of how partnerships can transform the way brands connect, grow, and build trust with their audiences, to those markets. With that vision, he will help both existing customers, such as TUI, Uber and Skyscanner, as well as new customers, to scale their own customer acquisition, drive revenue, and deliver results that traditional advertising methods can’t match. Clements’ leadership will support impact.com’s further growth in Europe’s largest and most advanced e-commerce markets.

Prior to joining impact.com, Clements spent five years at partnership marketing firm, Adtraction, as Managing Partner, where he successfully launched the firm in the UK. Before that, he spent over 10 years at Awin, serving in various roles before rising to the position of Country Manager.

Commenting on his appointment, Clements said: “impact.com has a unique vision for how to connect brands with consumers and enable modern commerce. I’ve known the impact.com team for many years and I’ve always been impressed by the power and versatility of the platform. The talent and the product here are exceptional, and I’m excited to build on our strong momentum in the UK while supporting the wider EU community and GTM strategy, including key markets like DACH.”

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impact.com CEO David A. Yovanno added: “Anthony joins at a critical time for both impact.com and the wider partnership marketing industry, as brands increasingly shift budgets toward the trusted voices that influence today’s consumers. His extensive regional expertise and proven leadership will be instrumental in accelerating growth across the UK, our most established European market. With Anthony at the helm, we’re well positioned to deepen our footprint, drive greater value for our customers, and further cement impact.com’s position in Europe as the technology partner of choice for modern marketers. ”

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands—including TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s—rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.