Former SAP Executive to Drive Revenue Function as Company Scales Globally

Integrate, the leader in B2B Precision Demand Marketing (PDM), announced that John Gurski has joined the company as President and Chief Revenue Officer. Gurski has an extensive SaaS leadership background, including over two decades in leadership roles at SAP with experience across general management, sales, operations, customer success, business development and marketing. At Integrate, Gurski will lead a unified Revenue Organization that includes the Sales, Marketing, Customer Success & Professional Services functions.

“As buying behaviors continue to evolve, it’s never been more important to focus on building predictable pipeline and revenue, and ensuring tight alignment across the entire customer journey,” said Jeremy Bloom, co-founder, and CEO of Integrate. “I am thrilled to welcome John to the team. He is a capable leader who is uniquely skilled to lead a unified, customer-centric, and modern revenue function, and also serve as a culture-keeper who empowers team members to thrive.”

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Integrate is committed to a Precision Demand Marketing approach that enables better alignment across team structures, processes, and technology to address today’s increasingly complex and digital world. A core tenet of Precision Demand Marketing is to be buyer-centric, which enables organizations to break down the silos so prevalent across today’s marketing, sales, and customer success teams to deliver more personalized and relevant experiences for customers. The company recently launched a new book, Precision Demand Marketing: Achieving the Promise of Predictable Pipeline, that provides a practical, hands-on approach to adopting a buyer-driven, omnichannel Precision Demand Marketing strategy that enables marketers to find and attract ideal buyers, wherever they are, right when they’re ready to buy.

“Today, so many B2B organizations are struggling with demand management and building quality pipeline. Marketing processes, programs, and strategies must evolve to be effective in today’s digital, buyer-centric world. Integrate is uniquely positioned to deliver on the promise of Precision Demand Marketing,” said Gurski. “I’m excited to join a talented team that is committed to the challenge, has the resources and momentum to drive results, and a powerful platform that will transform B2B marketing.”

Gurski was most recently Chief Sales Officer at PointClickCare, a cloud-based healthcare software provider where he led sales, presales, demand generation, business development, enablement and sales operations teams. Prior to PointClickCare, Gurski was on the Executive Leadership Team at SAP North America holding several senior executive leadership positions including Senior Vice President and General Manager – eCommerce and Customer Experience, Senior Vice President and General Manager – Solutions, and Vice President of Sales – Strategic Accounts. Gurski holds an MBA from George Washington University and received his bachelor’s degree from Penn State University.

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