KickFire’s New Partnership with DiscoverOrg Allows Its Customers to Effectively Identify, Target and Engage Accounts Using Its Live Leads Platform

KickFire, the leader in IP address intelligence and company identification technology, announces the expansion of LIVE Leads Contacts Marketplace with its newest integration partner, DiscoverOrg, the world’s leading sales and marketing intelligence solution. Through this partnership, LIVE Leads users can tap into DiscoverOrg’s accurate contacts database and find key decision makers for accounts visiting their website.

KickFire LIVE Leads enables companies to tap into their website’s invisible pipeline by identifying account visitors showing real-time buying intent for their products and services. Companies using this account-based prospecting strategy can leverage KickFire’s company firmographic data and DiscoverOrg’s database to increase productivity and transform anonymous web visitors into actionable opportunities.

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“DiscoverOrg expands our clients’ sales and marketing efforts by connecting them with key decision makers from their rich contact database,” said KickFire CEO, Stephen Oachs. “This new integration allows B2B sales and marketing teams to identify target accounts and net-new sales opportunities visiting their company’s website. They can then directly engage those accounts by connecting DiscoverOrg’s accurate contact data to their preferred CRM or marketing automation solutions and personalizing outreach strategies based on the account’s real-time intent and interest.”

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“Marketers are closing in on tying company web activity to individual contacts,” says DiscoverOrg CEO and founder Henry Schuck. “KickFire’s cutting-edge IP address tracking and geolocation, paired with the most accurate marketing and sales intelligence in the industry gives mutual customers the benefit of fast, accurate data – with one click.”

Additionally, KickFire offers IP address intelligence & B2B firmographic data through its KickFire API and integrations with today’s leading technologies, including Google Marketing Platform, Adobe, Drift, Marketo, and many more.