Real-time Revenue Driven Solution, LiveYield, Arms Publishers with Powerful Analytics to Drive Increased Profitability Through Ad Revenue
Pub Ocean, a technology company that provides digital publishers with products to make them more profitable, launched a new, industry-first real-time revenue analytics platform for publishers, LiveYield. The platform is the first and only solution that arms publishers with the same level of sophisticated revenue-generating intelligence as advertisers. LiveYield collects and synthesizes hundreds of dimensions and metrics that impact publisher revenue per session (RPS), and separates it into role-specific views, arming publishers with the ability to make immediate changes to their monetization strategy.
LiveYield is designed to be useful across all digital publishing operations. The platform can be customized for almost any publisher use case, giving nearly every business unit the ability to better understand the impact their work has on revenue. For example, LiveYield enables editorial teams to identify which content and authors are driving profitability, and gives audience development teams the tools to analyze the spread in values between traffic sources and device types, giving all teams greater visibility into what is driving revenue in real-time. With this level of granularity, product and ad operations teams can see with precision exactly which changes increased or decreased yield. Furthermore, with the platform’s APIs, publishers can capture real-time data from LiveYield and bring it into their own applications to power analysis, recommendations and support personalization.
“With LiveYield, Pub Ocean gave us access to the deep insight and data we needed to make it a fair fight. The product has significantly transformed our audience development efforts,” said Eric Spielman at the CHIVE. “There’s been a huge disconnect in the data currently available to publishers versus advertisers, and it’s been weighing the publishing industry down for years. We’ve been looking for solutions to close blind spots and help us regain control of where we’re putting our dollars and how we’re driving revenue. Pub Ocean has given us that control back.”
LiveYield represents a new category of revenue-driven analytics technology specialized for publishers – PubTech – and is the first platform to market that arms publishers with the same level of sophisticated revenue-generating intelligence that advertisers have already enjoyed for some time. As a pioneer in PubTech, Pub Ocean was founded by serial entrepreneur and digital publisher, Chris Ingham Brooke. The company is backed by notable investors including Gary Vaynerchuk (Vayner/RSE); managing partner of Archer Venture Capital, John Hadl; Lars Albright, founder and CEO of SessionM and angel investor; and entrepreneur and angel investor Clark Landry.
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“Publishers have ceded control of their businesses to companies with different goals who undervalue content and deny publishers the profits they deserve – Pub Ocean is focused on giving them that control back,” said Ingham Brooke. “LiveYield puts real-time, granular analytics into the hands of publishers, helping them make better decisions that result in radical increases in profitability. Finally, the publisher sell-side is at parity with the advertiser buy-side.Having built a top 200 Alexa site from scratch, it was painfully clear that publishers were outmatched and that the industry needed to face a paradigm shift. Pub Ocean is built to benefit the publisher first; hence our definition of the space – we’re not ad tech, we’re PubTech. Publishers have long been reliant on ad tech solutions that undervalue their audiences.”
There is a vast asymmetry in the data currently available to publishers versus advertisers, which has been leveraged to generate a massive disparity in ad revenue for advertisers. According to eMarketer, Facebook and Google held 84 percent of the net US digital ad revenue this year, as opposed to publishers’ 16 percent. As publishers struggle to compete for ad revenue, they’ve been seeking solutions to close the blind spot and regain control of where they are putting their dollars and how they are driving revenue. With LiveYield, Pub Ocean is introducing a new industry discipline centered on creating a suite of solutions that level the playing field between publishers and today’s largest advertising networks.
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