HYP3R becomes a Business Partner in the Adobe Exchange Partner Program
HYP3R announced that it has integrated with Adobe Audience Manager, part of Adobe Experience Cloud, to help marketers acquire and engage with customers based on their current and historical location data. Joint customers will be able to leverage HYP3R’s unique dataset of high-value consumers in travel and retail. Mutual customers of Adobe Experience Cloud and HYP3R include Marriott International, 24 Hour Fitness and Caesars Entertainment.
“We work with some of the most sophisticated marketers in the world,” said Carlos Garcia, CEO and co-founder of HYP3R. “Many of them rely on Adobe to deliver digital experiences that are personalized and effective. Bringing HYP3R’s data to Adobe Audience Manager will help make marketing more efficient for those businesses and more delightful for their customers.”
“Today’s marketers must provide the most compelling and personalized customer experiences at every turn. The combination of HYP3R and Adobe Audience Manager can help companies who rely on physical locations to drive more impactful multichannel experiences,” said Cody Crnkovich, Adobe Head of Platform Partners and Strategy. “Adobe is excited to welcome HYP3R into the Adobe Exchange Partner Program.”
“We view HYP3R as one of our foundation platforms,” said 24 Hour Fitness chief marketing officer Tom Lapcevic. “It’s a source of enormous data that gives us really actionable insights into what’s trending, what people want, and even what a specific individual wants.”