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Adobe Experience Cloud

Adobe Summit 2021: Driving Business Growth in the Digital Economy

Adobe  kicked off Adobe Summit 2021 today, the world’s largest digital experience conference. The unprecedented environment has forced the world to quickly transition to a digital-first economy as digital has become the main way for people to connect, work, learn, and be entertained. Global commerce continues to see record-breaking growth with $876 billion in the first three months of 2021 (up 38% YoY) and $4.2 trillion expected for the year. At Summit, Adobe introduced innovations across Adobe Experience Cloud, unveiling…

Adobe Experience Cloud Now Powers Personalization for Thousands of Global Brands

Adobe, today announced that leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimize customer connections. Marketing Technology News: Equifax Names New CTO for Canada to Accelerate Technology Transformation “Investing in…

Dun & Bradstreet Launches New Solutions and Partnerships for Small Businesses

Joins Separately with Bank of America and Plaid to Improve the Data and Insights Found in Small Business Credit Profiles Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today unveiled major enhancements to its small business offerings, including a new digital self-service platform, key strategic partnerships, a new small business resource hub, and a refreshed brand. Marketing Technology News: Digital Turbine Announces Definitive Purchase…

R2integrated, Adobe Summit – The Digital Conference 2021 Platinum Sponsor, to Host Fireside Chat on Measuring & Influencing…

R2integrated, an award-winning digital experience agency, today announced that R2i Chief Technology Officer Michael Paige will host a fireside chat with Tony Martin, Director, Regional Marketing, W.R. Grace & Co., at the upcoming global Adobe Summit - Digital Experience Conference. R2i, a Platinum Partner in the Adobe Solution Partner Program, is also a Platinum Sponsor of the conference, which is a must-attend event. The free virtual event takes place April 27-29, 2021. Last year, R2i earned Adobe Accredited Solution…

inRiver Launches Adapter for Magento Commerce to Drive Omnichannel Revenue

New Adapter Helps Teams Scale to New Channels and Marketplaces Faster inRiver, a solution that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint, announced that they have launched a Magento Commerce Adapter that streamlines the integration of inRiver and Magento Commerce, part of Adobe Experience Cloud to help teams quickly and easily sell products across any channel or marketplace powered by Magento. Marketing Technology News: Seismic Appoints Donna…

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Perkuto Recognized as Adobe Platinum Partner

Perkuto in Elite Group of Platinum Partners with Marketo Engage Specialization Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe service providers. Additionally, Perkuto is one of only a few agencies in the world to have the Marketo Engage specialization. In order to become a Platinum partner, organizations must meet a demanding set of requirements. Platinum status signals a significant presence of a company utilizing…

Adobe Announces Availability of Adobe Experience Manager as a Cloud Service

Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes—and go live with dynamic and personalized content and experiences in just a few weeks, not months as is industry standard today. In the…

Adobe Appoints Anil Chakravarthy as Executive Vice President and General Manager of Its Digital Experience Business

Accomplished Enterprise Executive to Lead Adobe’s Digital Experience Business Adobe announced the appointment of Anil Chakravarthy as executive vice president and general manager, Digital Experience. In this role, Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO Shantanu Narayen. “Adobe is the clear leader in the exploding Customer Experience Management category, and I cannot think of a more exceptional and experienced candidate than Anil to drive Adobe’s Digital…

Adobe Leadership in Creativity, Digital Documents and Customer Experience Management Categories Drives Next Era of Growth

Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and financial analysts at its Adobe MAX conference, where Adobe’s executive team will unveil the company’s strategy to expand its leadership in the creative, digital documents and customer experience management categories to drive sustainable, long-term top and bottom line growth in 2020 and beyond. As part of its presentation, Adobe will provide data showing that its total addressable market is expected to…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video Content and Video Analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

Adobe Recognized Based on Completeness of Vision and Ability to Execute in Both Reports

Adobe Recognized Based on Completeness of Vision and Ability to Execute in Both Reports Adobe announced that it was the only company recognized as a Leader by Gartner in both the July 2019 “Gartner Magic Quadrant for Web Content Management”research report and the July 2019 “Gartner Magic Quadrant for Personalization Engines” research report. As one of 18 vendors evaluated, Adobe placed in the Leaders quadrant furthest to the right for completeness of vision and highest for ability to execute in the Magic Quadrant for Web…

Decibel Builds Integration with Adobe Audience Manager

Marketers Are Now Able to Target Customers Based on Their Digital Experiences Decibel, a leader in digital experience intelligence for enterprise businesses, announced at Adobe Summit EMEA a new integration with the Adobe Experience Cloud. In addition to existing integrations with Adobe Analytics, Adobe Target and Adobe Launch, Decibel has now added an integration with Adobe Audience Manager. The new product integration will allow marketers to activate the metrics from a visitor’s Digital Experience Score (DXS) in…

Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management…

Adobe to Power Yes Marketing's Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective and Existing Customers Yes Marketing announced that it is advancing its relationship with Adobe. The newly enhanced relationship will include a unique value proposition for brands who will benefit from white glove agency, implementation and program management services from Yes Marketing paired with the advanced capabilities of Adobe Campaign, the industry's leading…

Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

Magento Commerce Branded Stores for Amazon Sellers Becomes Merchant Solution for Standalone Storefronts Adobe announced Magento Commerce branded stores for Amazon sellers, a new offering available through Magento, part of Adobe Experience Cloud, that runs on Amazon Web Services (AWS). The solution is designed to give sellers a seamless way to grow their business and manage their online presence across Amazon.com and their own storefront. Native integration with Amazon.com merchant tools like Amazon Pay and Fulfillment by…

Adobe Delivers Commerce Advances for Small and Mid-Market Businesses

Magento Commerce Enhancements Drive End-To-End Customer Experience Companies across B2C and B2B need to engage their customers wherever they are, react faster to their changing needs and improve the experiences they deliver based on actionable insights. At Imagine 2019 this week, we announced an important update to Magento Commerce, the commerce solution in Adobe Experience Cloud for small and mid-market businesses. With Amazon Sales Channels and Google Shopping ads Channels, merchants are able to target new audiences…

Quantum Metric Unveils First of its Kind Feature for Real-Time and Automatic Response to Enhance Digital Experiences

New Platform Feature Activate Enables Businesses to Transform Behavioral Data into Triggers for In-The-Moment User Experience Decision Making Quantum Metric, the digital experience intelligence platform, announced Activate, a unique capability that empowers businesses to dynamically respond to user behavior in the moment. For digital teams, taking real-time action can be the difference between a poor customer experience and a lifelong brand advocate. Activate leverages Quantum Metric's real-time data engine to surface…