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Adobe Experience Cloud

Adobe Announces Availability of Adobe Experience Manager as a Cloud Service

Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes—and go live with dynamic and personalized content and experiences in just a few weeks, not months as is industry standard today. In the…

Adobe Appoints Anil Chakravarthy as Executive Vice President and General Manager of Its Digital Experience Business

Accomplished Enterprise Executive to Lead Adobe’s Digital Experience Business Adobe announced the appointment of Anil Chakravarthy as executive vice president and general manager, Digital Experience. In this role, Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO Shantanu Narayen. “Adobe is the clear leader in the exploding Customer Experience Management category, and I cannot think of a more exceptional and experienced candidate than Anil to drive Adobe’s Digital…

Adobe Leadership in Creativity, Digital Documents and Customer Experience Management Categories Drives Next Era of Growth

Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and financial analysts at its Adobe MAX conference, where Adobe’s executive team will unveil the company’s strategy to expand its leadership in the creative, digital documents and customer experience management categories to drive sustainable, long-term top and bottom line growth in 2020 and beyond. As part of its presentation, Adobe will provide data showing that its total addressable market is expected to…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video Content and Video Analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

Adobe Recognized Based on Completeness of Vision and Ability to Execute in Both Reports

Adobe Recognized Based on Completeness of Vision and Ability to Execute in Both Reports Adobe announced that it was the only company recognized as a Leader by Gartner in both the July 2019 “Gartner Magic Quadrant for Web Content Management”research report and the July 2019 “Gartner Magic Quadrant for Personalization Engines” research report. As one of 18 vendors evaluated, Adobe placed in the Leaders quadrant furthest to the right for completeness of vision and highest for ability to execute in the Magic Quadrant for Web…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Decibel Builds Integration with Adobe Audience Manager

Marketers Are Now Able to Target Customers Based on Their Digital Experiences Decibel, a leader in digital experience intelligence for enterprise businesses, announced at Adobe Summit EMEA a new integration with the Adobe Experience Cloud. In addition to existing integrations with Adobe Analytics, Adobe Target and Adobe Launch, Decibel has now added an integration with Adobe Audience Manager. The new product integration will allow marketers to activate the metrics from a visitor’s Digital Experience Score (DXS) in…

Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management…

Adobe to Power Yes Marketing's Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective and Existing Customers Yes Marketing announced that it is advancing its relationship with Adobe. The newly enhanced relationship will include a unique value proposition for brands who will benefit from white glove agency, implementation and program management services from Yes Marketing paired with the advanced capabilities of Adobe Campaign, the industry's leading…

Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

Magento Commerce Branded Stores for Amazon Sellers Becomes Merchant Solution for Standalone Storefronts Adobe announced Magento Commerce branded stores for Amazon sellers, a new offering available through Magento, part of Adobe Experience Cloud, that runs on Amazon Web Services (AWS). The solution is designed to give sellers a seamless way to grow their business and manage their online presence across Amazon.com and their own storefront. Native integration with Amazon.com merchant tools like Amazon Pay and Fulfillment by…

Adobe Delivers Commerce Advances for Small and Mid-Market Businesses

Magento Commerce Enhancements Drive End-To-End Customer Experience Companies across B2C and B2B need to engage their customers wherever they are, react faster to their changing needs and improve the experiences they deliver based on actionable insights. At Imagine 2019 this week, we announced an important update to Magento Commerce, the commerce solution in Adobe Experience Cloud for small and mid-market businesses. With Amazon Sales Channels and Google Shopping ads Channels, merchants are able to target new audiences…

Quantum Metric Unveils First of its Kind Feature for Real-Time and Automatic Response to Enhance Digital Experiences

New Platform Feature Activate Enables Businesses to Transform Behavioral Data into Triggers for In-The-Moment User Experience Decision Making Quantum Metric, the digital experience intelligence platform, announced Activate, a unique capability that empowers businesses to dynamically respond to user behavior in the moment. For digital teams, taking real-time action can be the difference between a poor customer experience and a lifelong brand advocate. Activate leverages Quantum Metric's real-time data engine to surface…

Hoodoo Digital Attains the Adobe Experience Manager Sites Specialization

Hoodoo Digital, a provider of Adobe Experience Manager products and solutions, has attained the Adobe Experience Manager Sites Specialization. After implementing Adobe Experience Manager for organizations of all sizes, for close to a decade, co-founders Kem Elbrader and Andy Wakefield have now achieved this specialization for their own company, after only two years in business. Adobe awards Specializations to Solution Partners who have certified technical proficiency and validated customer success in specialized solution…

HYP3R Brings the Power of Its Location Marketing Cloud to Adobe Audience Manager for Leaders in Travel, Retail

HYP3R becomes a Business Partner in the Adobe Exchange Partner Program HYP3R announced that it has integrated with Adobe Audience Manager, part of Adobe Experience Cloud, to help marketers acquire and engage with customers based on their current and historical location data. Joint customers will be able to leverage HYP3R's unique dataset of high-value consumers in travel and retail. Mutual customers of Adobe Experience Cloud and HYP3R include Marriott International, 24 Hour Fitness and Caesars Entertainment. "We work…

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Latest Connector Supports Creation of Custom Audiences in Google or Facebook The latest version of the Celebrus Customer Data Platform (CDP) from D4t4 Solutions Plc has already added new features in the areas of Adobe Experience Cloud integration, audience segmentation and support for Apache Hive open-source data warehouse. The final headline feature is its ability to integrate with Google or Facebook ad networks with its new Custom Audience Connector. Enhances Google and Facebook ad effectiveness with improved profile…

Adobe Completes Acquisition of Magento Commerce

The Addition of the Magento Commerce Cloud to the Adobe Experience Cloud Will Deliver a Single, End-To-End Digital Experience Platform Adobe announced the completion of its acquisition of Magento Commerce, a market-leading commerce platform. The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics and commerce for B2B and B2C customers. The Magento Platform brings together digital…

Invoca Signal AI Call Intelligence Solution Surpasses 2 Million Phone Conversations Analyzed

Users of Invoca's Machine Learning-Powered Call Analytics See Significant Increases in ROI and Reduced Marketing Spend in a Short Timeline Invoca, the call intelligence company, announced that over two million phone conversations have been analyzed by its award-winning machine learning solution, Signal AI, since launching last year. Invoca customers including Frontier Communications and Starkey Hearing Technologies are using Signal AI to uncover new opportunities to boost marketing ROI and improve the customer experience.…

Adobe Exerts Control Over Data Export, Aiding Data Privacy in Audience Manager

Adobe’s Audience Manager Now Comes with a Patented Data Export Controls A day before General Data Protection Regulation (GDPR) was implemented, Adobe announced the availability of Data Export Controls in their Audience Manager suite. This patented feature collects data from one set of platforms while enforcing restrictions for use of the data collected, and then redirects the data to other platforms. The Adobe Audience Manager is a Data Management Platform (DMP) that helps you build unique audience profiles so you can…