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Adobe Audience Manager

Silverbullet Achieves Adobe Audience Manager Specialization

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specializations are earned after organizations achieve a level of certified expertise in an Adobe solution and have demonstrated multiple successful customer implementations. A Bronze-level partner in the Adobe Solution Partner…

HYP3R Brings the Power of Its Location Marketing Cloud to Adobe Audience Manager for Leaders in Travel, Retail

HYP3R becomes a Business Partner in the Adobe Exchange Partner Program HYP3R announced that it has integrated with Adobe Audience Manager, part of Adobe Experience Cloud, to help marketers acquire and engage with customers based on their current and historical location data. Joint customers will be able to leverage HYP3R's unique dataset of high-value consumers in travel and retail. Mutual customers of Adobe Experience Cloud and HYP3R include Marriott International, 24 Hour Fitness and Caesars Entertainment. "We work…

Signal Integrates with Adobe Audience Manager for Real-Time Customer Data Onboarding and Identity Resolution

Signal’s Customer Identity Platform Now Offered in Adobe Audience Manager Signal, a leading provider of real-time customer data onboarding and identity resolution across all devices and channels, announced it is joining the Adobe Exchange Partner Program. This collaboration extends Signal’s ability to deliver its real-time solution to Adobe Audience Manager users, allowing brands greater control of their customer data and insights to personalize their customer experiences. Signal will now integrate with Adobe Audience…

Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is a new suite of capabilities and workflows that gives customers of Audience Manager, Adobe’s Data Management Platform ( DMP), unmatched flexibility in the organization, analysis, and activation of the raw signals used as building blocks for their most valuable audiences. Data Explorer is an innovative solution. It is introduced as a new suite of capabilities providing flexibility and…

Tapad’s Proprietary Graph Now Integrated With Adobe Audience Manager

The Tapad Graph Now Offered in Adobe Audience Manager, Part of Adobe Analytics Cloud Tapad, the company advancing personalization for the modern marketer, announced that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud, helping marketers expand their view of consumers and boost results through Tapad's probabilistic solution. Tapad has been working closely with the Adobe Audience Manager team on this integration. With the Tapad Graph integration, customers based in…

Throtle Announces Integration With Adobe Analytics Cloud for Data Onboarding

Throtle, an identity-based data onboarding company focused on deterministic matching and cross-device identity resolution, announced that its now a Business level partner within the Adobe Exchange partner program. Throtle’s also announced its integration with Adobe Audience Manager, part of Adobe Analytics Cloud, to provide customers with advanced data onboarding solutions for targeted digital marketing to individuals. This integration will provide customers with a more accurate and clearer view of their customers online,…

Adobe Exerts Control Over Data Export, Aiding Data Privacy in Audience Manager

Adobe’s Audience Manager Now Comes with a Patented Data Export Controls A day before General Data Protection Regulation (GDPR) was implemented, Adobe announced the availability of Data Export Controls in their Audience Manager suite. This patented feature collects data from one set of platforms while enforcing restrictions for use of the data collected, and then redirects the data to other platforms. The Adobe Audience Manager is a Data Management Platform (DMP) that helps you build unique audience profiles so you can…

Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers Adobe has introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and AI to address the challenges in Search Advertising. Part of the Adobe Experience Cloud, the offering is designed to save time and increase ROI for advertisers. Recommended Read: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences Search advertisers face increased complexity in planning and optimizing…

comScore Launches New Audience Segments to Maximize OTT Reach

New Offering from comScore Enables Improved Targeting of Select OTT, SVOD and Gaming Consumers Today, leading media measurement and analytics company, comScore, announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore's proprietary Total Home Panel, help marketers and media companies more effectively target these traditionally elusive consumers…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…