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Pub Ocean

MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean

"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how everything you touch, from creating content to making design changes to topic choice in the newsroom, has the power to affect and positively influence revenue." Tell us about your current role and how you got here. What inspired you to establish Pub Ocean? As the CEO of Pub Ocean, I set the vision and oversee day-to-day operations. We’re a technology company on a mission to make digital publishers more profitable, by building…

Pub Ocean Provides Publishers with Revenue Attribution Tool Through PubExchange Partnership

Liveyield’s Ability to Connect the Value of Traffic to Pubexchange’s Traffic Exchange Network Provides Real-Time Actionable Insights to Maximize Profitable Partnerships Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with traffic exchange network PubExchange. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into PubExchange’s traffic exchange platform. Through the LiveYield integration, PubExchange will be able to provide…

Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers

LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece of Content Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with native advertising platform Prezna. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into Prezna’s content distribution technology. Through this partnership, Prezna’s customers will have direct access to revenue per…

Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers

Real-time Revenue Driven Solution, LiveYield, Arms Publishers with Powerful Analytics to Drive Increased Profitability Through Ad Revenue Pub Ocean, a technology company that provides digital publishers with products to make them more profitable, launched a new, industry-first real-time revenue analytics platform for publishers, LiveYield. The platform is the first and only solution that arms publishers with the same level of sophisticated revenue-generating intelligence as advertisers. LiveYield collects and…